Portland, OR — Rentrak, the company which measures actual viewing behavior of movies and TV everywhere, has expanded its collaboration with ABC Owned TV Stations by adding New York (WABC), Los Angeles (KABC), Chicago (WLS), Philadelphia (WPVI) and Raleigh-Durham (WTVD) to their existing ABC Station partners in San Francisco (KGO), Houston (KTRK) and Fresno (KFSN).
ABC was the first network-owned station group to sign with Rentrak in 2012 and, under the new agreement, its entire owned station footprint will now utilize Rentrak’s Advanced Demographics ratings information. Since its initial collaboration with ABC, Rentrak has signed agreements with CBS, NBC and FOX. Earlier this year, FOX also signed a deal to go “all in” with its entire station footprint. Currently, 64 percent of network-owned stations are Rentrak clients.
“We have confidence that Rentrak’s larger sample sizes, along with its automotive and political data, provide us with the information we need.”l,” said Rebecca Campbell, president of the ABC Owned Television Stations Group. “
and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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