Who Will be Our Latino Tyler Perry?

By Rafael Agustin

As a young immigrant here, my native culture barely stood a chance. Like all the other niños, I immersed myself in English-language TV programming. In fact, the first phrase I learned in English was, “my name is Bugs Bunny!”

I know more about American history than the history of my native Ecuador. This is a direct by-product of a K-12 educational system in the U.S. that re-imagines the universe within the confines of the borders of the United States.

My parents worked too hard and were too broke to take me to any Latino arts festivals or, hell, even Olvera Street, so I settled down with a borrowed VHS copy of Steven Spielberg’s An American Tale. I didn’t understand all the dialogue, but I found myself crying hysterically at night over Fievel’s plight – imagining it as my own. That little mouse and I both shared a fear of losing our parents in the U.S.

That animated film about a family that flees the turmoil of their homeland in search of a better life was like my own life. My family and I also wished for a land of security and prosperity, which the film beautifully compared to a land with “no cats” and “streets filled with cheese.” Like any kid, I wanted to relate to what I saw on our TV, so I imagined myself to be that intrepid little Jewish, Russian rodent. However, outside of the Mousekewitz, there just hasn’t been much for me to relate to.

Wait – that’s not true. Back in 1990 I remember an episode of that outer space puppet show Alf in which a government agency calls to say they know the family is harboring an alien. Everyone freaks out, but they finish laughing at the end when immigration enforcement shows up looking for an “illegal alien.” I’ve never been so terrified watching a TV show in my life.

Years later, sitting in the office of a major television production company I actually heard someone say the phrase, “Will it play in Peoria?” I get that Middle America sets the standard for entertainment, but the population is changing. According to the 2011 Census Bureau, Latinos are now 1 in every 6 U.S. residents.  The executives in those largely white network offices need to wake up and start seriously asking, “Will it play in Pico Rivera [California]?”

Why are we still waiting for mainstream media to tell our stories?

It’s time we took our cue from Forbes Magazine’s Highest Paid Man in Entertainment today, Tyler Perry. Perry figured out how to work outside of Hollywood when Hollywood thought programming for African-Americans was a bad investment, and now his empire reportedly rivals that of luminaries like Steven Spielberg, who apparently made a few other movies besides the whole Feivel thing.

Tyler Perry was not the first Black entertainer to create his own opportunities outside of the Hollywood system (Melvin Van Peebles and Spike Lee come to mind), but he was the first to do so with a unique formula: “Comedies for us, by us”. By constantly writing, directing, producing, and acting in Black family comedies, he essentially wrote otherwise invisible African-American families into existence. Black-Americans responded by supporting Perry’s efforts with their attendance, viewership, and dollars.

Which raises an important question for the Latino community today: who will be our Tyler Perry? Who is that man or woman that will take our unique point of view, life experiences and universal stories to the forefront of American culture and then – hopefully – the world?  Before anyone replies with a searing criticism of the Madea films, I’m not talking about duplicating the artistic sensibility of Tyler Perry’s work; I’m talking about a creative leader who capitalizes on his fundamental premise: culture-specific projects with great characters and heart.

Robert Rodriguez

Tyler Perry Studios employs over 300 industry professionals, a significant number being of African-American descent. Imagine what a Latino-owned studio like his could do for our community.

So who could it be? Robert Rodriguez maybe?  Rodriguez who will be heading the new El Rey Network to be distributed by Comcast, is in the prime position to step into Perry’s TV mogul shoes.  He is already familiar with successfully working outside the Hollywood system (Machete, Spy Kids, Desperado, Sin City) making box office hits.  Other candidates include Stand-up Comic and TV personality George Lopez, multifaceted actress/producer Salma Hayek or new reality Queen B, Jennifer Lopez. I’m leaning toward San Diego border-child and award-winning writer Rick Najera (Latinologues, Nothing Like he Holidays, Mad TV), who has been writing Latino comedy for the stage, film and teltevision for years and is my current business partner. Together we are working the “Perry” angle.

Stay tuned. La lucha continua.   

Rafael Agustín is the co-star and co-writer of the comedy show N*GGER WETB*CK CH*NK, Festival Manager of the Los Angeles Latino International Film Festival (LALIFF) and alumni of 2011 CBS Diversity Showcase. He received his BA and MA from UCLA’s School of Theater, Film & Television.
Please follow and like us:

9 thoughts on “Who Will be Our Latino Tyler Perry?

  • February 28, 2012 at 12:55 PM

    Great article Agustin. And maybe if they take your lead, they will see that we have a huge array interesting and conpelling stories to tell…and have nothing to do with “Inmigration, or Drugdealing”..a Hollywood/Latino stale writing formula!

  • March 1, 2012 at 4:41 PM

    Bravo Rafa, it is about time Latinòs stand up with a real leader, somebody with enough brain, heart and money to show the real culture face in the entire way, no only the Hollywood stereotype.



  • March 2, 2012 at 10:11 AM

    This is a great question, Rafael. I’d add that we could use a FEW latino Tyler Perrys. If there’s a lesson to learn from Perry & Rodriguez, it is that one must not wait for a Perry or Rodriguez to clear the path and tell our stories. To push your inquiry further, let us not ask who will be the next latino Perry, but ask how can I be the next latino Perry? Are we willing to dive in fearlessly and just do it?

    • March 19, 2012 at 11:41 AM

      I wouldn’t limit this to Latinos.I would sausme media influences are the #1 influence that pushes any minority race to want to pursue someone that is caucasian. I myself am 1/2 Japanese and my preference are white males, but it doesn’t mean that EVERYONE wants a white guy. It’s just that we see white society to be the ideal in almost anything in the media. Advertisements, TV, magazines, etc. All feature a white person first, and then if they’re feeling a lil diverse, they’ll throw in a black guy or something. We all do it and we tend to do it unconsciously too.This ends up affecting us when it comes to choosing who we want to be in a relationship with. Thats why you see a lot of mixed race couples that are white plus something else. Not often will you see black plus asian, or asian plus east indian.Point to ponder

  • March 2, 2012 at 11:24 AM

    Hola compatriota and thanks for writing this. I too am looking for more latino filmmakers, writers, producers and such to enter the scene. I’m an actor, writer, director, producer and lawyer maneuvering my way through the entertainment industry here on the East Coast and would love to build ties with more Latinos in the industry. Check me out at http://about.me/JusticeWoman
    Also, check out my upcoming web series at http://www.JusticeWoman.com and the indie film I’m producing called H.O.M.E., which tells 3 character-driven stories from an immigrant perspective at http://www.facebook.com/#!/pages/HOME-the-film/167592933349015
    ¡La unión hace la fuerza!

    • March 3, 2012 at 11:36 AM

      Thank you Vanessa, we will pass on your comments to Rafael. We welcome you to the Latin Heat family of Latinos in the industry. When you have something to promote please send over your press release. We love covering Latinos filmmakers and industry makers. Make sure you sign up for our free e-mail news on Latino Hollywood on our home page

      • March 4, 2012 at 12:21 PM

        Thanks Latin Heat!!! I will definitely forward them to you as soon as they become available. Thanks so much for all the work you do in bringing Latinos to the forefront :))

        • March 4, 2012 at 3:44 PM


          Looking forward to it. Please share our website with your friends

  • March 8, 2012 at 12:30 PM

    We would have a Latino Tyler Perry if the saying about Latinos being like crabs weren’t true. Tu sabes the saying that goes something like “los Latinos actúan como los cangrejos que trepan las paredes de la olla tirando uno al otro” I hate to say it, but I’ve seen it so many times. Especially in this industry. We tend to ‘hate’ instead of supporting each other. Once we as Latinos realize that the only way we can get ahead is by helping each other out, then we’ll start getting further along….I mean just look at the African Americans and the Jewish communities, and don’t forget the Gays. All I am saying is that ya no quiero ver que nos siguamos tirando fuero de la olla. Para que? Si el caldo es mas sabroso cuando ay mas! I hope you find the Latino Tyler Perry we need Mr. Agustin, y pronto.

Comments are closed.