Villaraigoza to Advise Estrella TV

Antonio_Villaraigosa_portraitJust this morning we were wondering what former L.A. Mayor Antonio Villagaigosa was up to these day.  This morning we found out.  The Los Angeles Times is reporting that the former mayor has joined Spanish-language broadcaster Estrella TV as a senior advisor to help the 4-year-old television network gain traction.

The Estrella network is hoping to compete with the mega Spanish language giants Saban’s Univision Communicationa and NBCUniversal’s Telemundo.

Consulting seems to be Villaraigosa’s new job.  He was recently named a senior advisor for Herbalife Ltd., Banc of California and the P.R. firm Edelman.

“We feel that Antonio Villaraigosa — who really does represent the Hispanic community across the country, as well as economic success and contribution to the community — could help us get the word out about Estrella TV,” Lenard Liberman, chief executive of Estrella TV.

Estrella TV is a division of the privately owned Liberman Broadcasting, the country’s largest minority-owned Spanish-language broadcaster. The company owns KRCA-TV Channel 62 in Los Angeles and stations in San Diego, Phoenix, Dallas, Houston, Salt Lake City, Denver, Chicago, New York and Miami. Liberman Broadcasting also owns 18 radio stations, including seven in L.A.