Upfront 2013: Telemundo Buys “Duelo Musical: Super Estrella” from Ryan Seacrest Productions

RSP’s Exclusive Deal with NBCUniversal includes owning the unscripted format, which the company will look to sell to territories worldwide.


AMERICAN IDOL: Ryan Seacrest. CR: Michael Becker / FOX.No one can say that Ryan Seacrest is not one savvy smart television producer! Tapping into Spanish-speaking audience with his version an American Idol-type show has sold13 two-hour episodes of the variety competition format Duelo Musical: Super Estrella (SuperStar Showdown) to Spanish-language network Telemundo. Seacrest will be doing the network’s upfront presentation gig to present the series via video to Madison Avenue buyers May 14. Seacrest is morphing his best Dick Clark through his wise move into tapping into the Spanish-speaking Latino U.S. market!

Duelo Musical: Super Estrella’s format revolves around two music artist competing head to head with the loser having to fulfill a gentlemen’s bet – each episode will feature challenges, mystery acts and big musical performances – plus two new stars. Like American Idol, viewers will decide who wins.

The push into the Latino media market has been a priority for Ryan Secreast Productions’ CEO, Adam Sher.

“Latin America has always produced incredible musicians who have influenced global pop culture,” said Sher. “Because of this, RSP has been focused on development programming to reach the Hispanic audience for some time,” Seacrest told another media source.

Like we said, savvy smart, RSP has achieved another goal: owning an unscripted format, which the company will look to sell to territories worldwide. Sher had previous stated his desire to lock down a saleable primetime format was the thing that kept him up at night. He accomplished this with his current Duelo Musical deal with NBCUniversal after NBC came together before the straight-to-series order was given to Telemundo. NBC is currently working to cast an English edition of SuperStar Showdown as a special.

Duelo Musical is part of a growing slate of originals at RSP, which also produces Bravo’s Shahs of Sunset, E!’s Married to Jonas, the long-running Kardashian franchise and the upcoming The Wanted docuseries, titled The Wanted Life. On May 10, RSP landed its first scripted series: ABC’s Mixology, a high-concept comedy about a group of friends that takes place at a Manhattan bar during a single night.

Upfront 2013:  Telemundo Media has slated over 1,000 hours of new content for the 2013-14 TV season, including five primetime telenovelas, two daytime series and a musical-competition show coproduced with Ryan Seacrest Productions.

Telemundo is coming off their best first-quarter in history, according to Nielsen data. The network touted record-breaking 20% growth in the 2012-13 upfront, and has added over 110 new advertisers to date. Currently the No. 6 broadcast network regardless of language, the network also reported it has grown eight share points season-to-date during Monday-Sunday primetime.

“Telemundo Media is committed to being the best Spanish-Language media company in the U.S. and the number one producer and distributor of original Spanish-language content in the world,” said Emilio Romano, president, Telemundo Media. “Thanks to a clear strategy, the best executive team in the industry and Comcast and NBCUniversal’s support, our investments are clearly paying off, as the network experiences its best year ever and remains the fastest growing network regardless of language.”



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Elia Esparza is a leading expert in communications and journalism targeting the burgeoning Hispanic market and has produced and written dozens of articles. President and CEO of Always Evolving PR and a Communications Specialist, Elia, incorporates her 18 years experience in the areas of entertainment and education public relations, and marketing. promotions, market research and translations (Eng/Span).