Univision Communications Inc., and Bounce TV, a broadcast television network for African-Americans, announced a distribution agreement in which Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico, will carry Bounce TV as a multicast channel of its stations in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa.
The deal will make Bounce TV a multicast channel on seven Univision-owned stations in markets including San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa. Martin Luther King III and Ambassador Andrew Young helped to create Bounce.
Bounce will reach 86% of African American TV households — its target audience — up from 80%. It also will be in all top 10 markets and 24 of the top 25 for African Americans. Terms of the agreement have not yet been disclosed.
“This unique agreement brings together the air broadcaster targeting the Hispanic viewer and the only over the air network targeting African Americans,” commented Jeffrey Wolf, executive vice president of distribution, Bounce TV. “Our partnership with Univision extends Bounce TV’s extraordinary reach even further, reinforcing our position as the fastest growing African American network.”
“Bounce TV is the perfect companion for Univision as we continue to serve the New American Reality,” commented Kevin Cuddihy, president, Univision Television Group. “It is a meaningful network that will serve African American audiences in our communities joining Univision to create a powerful one-two combination for viewers and advertisers.”
Other terms of the agreement were not disclosed.