HOLLYWOOD, CA – Brand consultancy & creative agency Troika has teamed up with Univision Communications Inc., the leading media company serving Hispanic America, to develop a signature logo for their new music service and music app, Uforia. The logo was revealed at the Billboard Latin Music Conference on April 23rd, and will be implemented across digital platforms and as an upgraded music app this summer.
“We are very excited to partner with Troika this time on the development of our Uforia signature logo,” said Diana Terry, vice president, Brand Development, Corporate Marketing at Univision. “Their creativity, innovation and understanding of our brand help bring our vision to life.”
Univision turned to Troika to develop the signature logo for Uforia – a new music service with deep Latin music genres that features music premieres, artist discovery, and content curation. Uforia will align the Company’s music efforts under one umbrella and solidify Univision’s position as Hispanic America’s home of audio entertainment, regardless of language or platform. The mark plays on Univision’s signature “U,” while incorporating the company’s red, purple, green, and blue color palette into graphic equalizer displays synonymous with the energy and excitement of music.
Said Dale Everett, Creative Director at Troika, “Uforia further solidifies Univision as a brand at the forefront of Latin pop culture, and Troika was excited to be a part of the launch. The logo was designed to be easily recognizable both as a Univision property and a music service, from the television to an app icon on a smart phone.”
Troika’s association with Univision Communications Inc. has spanned nearly a year across multiple assignments, including the rebrand of Telefutura to UniMas. The companies continue to collaborate on upcoming branding and marketing projects set to launch this summer and fall.
Troika is brand consultancy & creative agency specializing in entertainment media. Based in Los Angeles, the agency has worked with top entertainment clients around the world, including ABC, FOX, The CW, Canal+ Group, ESPN, Time Warner Cable, EA Sports, Rogers Communications, and NBC Sports.
Troika is actively engaged in building brands throughout the domestic and international Latin American market – from brand strategy through to design and production. The agency has partnered with clients such as Univision, Telemundo, Turner Latin America, Globosat, Discovery Latin America, Time Warner Cable Deportes, Televisa, TV Azteca, and Mun2. For more information, please visit www.troika.tv.