SOi TV <http://www.soitv.com>, the first 100% Spanish-language social channel for Hispanic Americans, announced today that they will join forces with La Familia Cosmovision, the first Spanish-language channel geared solely towards Latino family entertainment in the United States This strategic move by SOi TV will expand its audience from 15 cities to over 700 cities in 39 states across the nation.
The new alliance between SOi TV, the first social TV Network and Cosmovision Channel will engage thousands more U.S. Latinos and drive audiences to participate with the world around them through original interactive programming
Starting on November 12, La Familia will air 16 SOi TV programs during its prime time hours of 5:30 p.m. to 11:00 p.m. PST. This time slot will showcase SOi’s “Programming 2.0” platform which consists of a series of eleven minutes program segments that facilitate online streaming and interaction, while also ensuring that the content stays as fresh as its diverse Hispanic audience.
As it completes its first year on-air, Miami-based SOi TV is eager to seize this unprecedented opportunity to continue to grow its audience base and build on its successful outreach to Hispanic viewers in fifteen cities throughout the United States and in Puerto Rico.
“We are excited to share our programming with La Familia’s faithful viewers and introduce them to the new frontier of Hispanic media entertainment,” said Julian Isaac, president and CEO at SOi TV.
La Familia, known for its efforts to provide specifically designed content to both inform and entertain the modern Hispanic family, will expand its portfolio by incorporating SOi’s original and interactive programming, favorite Latin American soap operas, and news coverage based on real time public opinion gathered from Latino viewers across social media channels.
This agreement fulfills the efforts of both channels to continue to meet the entertainment needs of the ever changing and expanding Hispanic market, a group that is critical to the future of U.S. media and marketers.
In Los Angeles-Southern California market, contact Fernando Antonio Gomez, B2B Marketing Manager West Coast, at firstname.lastname@example.org or by calling 310-490-0008.
About Soi TV
SOi TV is the first and only 100% Social TV for Hispanics. Designed specifically to reflect the true voice of Latinos, SOI uses a unique and innovative platform that allows viewers to interact with on-air programming and talent on its website and through various social networks. Headquartered in Miami, Florida, SOI can be seen live online through www.soitv.com or over the air on .3 digital frequency in Miami, New York, Los Angeles, Fresno, San Francisco, Las Vegas, Phoenix, Tucson, Denver, Dallas, San Antonio, Houston, Boston, Chicago and Puerto Rico. Users can also visit the SOI TV Facebook page http://www.facebook.com/SOITV or follow them on Twitter http://www.twitter.com/SOITV