Rosa Flores Heads to CNN

floresCNN has named Rosa Flores as correspondent it was announced today by Terence Burke, Vice President of Newsgathering for CNN/U.S.  She will start in July and will be based in New York City.

Flores is a local news veteran, most recently serving as a late afternoon anchor for ABC affiliate WBRZ Baton Rouge. She previously worked for NBC affiliate WDSU New Orleans and CBS affiliate KHOU Houston. She is also the author of Progreso, a book abut her hometown on the Texas/Mexico border.

“Rosa is an outstanding reporter who made her mark in local television covering numerous breaking news and enterprise stories,” said Terence Burke, VP of newsgathering for CNN/U.S. in a statement. “We are thrilled to have her join the CNN team.”

“To be able to report for the premiere newsgathering operation in the world has been a dream ever since I covered my first story,” Flores said in a statement. “I am honored and excited to be joining CNN and work with the best in our profession. I look forward to being able to tell stories on a national level. I can’t wait to get started.”

In addition to her role as correspondent Flores will serve as substitute anchor.

“To be able to report for the premiere newsgathering operation in the world has been a dream ever since I covered my first story. I am honored and excited to be joining CNN and work with the best in our profession. I look forward to being able to tell stories on a national level. I can’t wait to get started,” said Flores.

Throughout her career Flores covered a variety of national, state and local stories.  Before joining CNN, she anchored the late afternoon newscast at WBRZ, the ABC affiliate in Baton Rouge. Before moving to Louisiana’s capital city, Flores covered enterprise and breaking news stories at WDSU-TV, the NBC affiliate in New Orleans, Louisiana.  Her reporting included extensive coverage of the BP oil spill in the Gulf of Mexico. Prior to that, she reported for KHOU-TV, the CBS affiliate in Houston and KWTV in Oklahoma City.

Flores is the author of “Progreso,” a history book about her hometown on the Texas-Mexico border.  In 2012, RTDNA awarded her the Michele Clark Fellowship in memory of the CBS News correspondent who died tragically in a plane crash while on assignment.  Flores was also selected to participate in the Peter Jennings Project for Journalists and the Constitution and in the Metcalf Institute for Marine and Environmental reporting oil spill seminars.

Flores is an active member of the National Association of Hispanic Journalists (NAHJ). She also helped found the organization’s Oklahoma City chapter.

Flores is dedicated to community service work, making dozens of appearances at schools and before professional groups.  She created a motivational series of talks for teenage girls and is currently writing a children’s book.

She earned a Bachelor’s degree in broadcast journalism and another Bachelor’s in business administration and a Master’s in accounting at the University of Texas at Austin.

 

eesparza

Elia Esparza is a leading expert in communications and journalism targeting the burgeoning Hispanic market and has produced and written dozens of articles. President and CEO of Always Evolving PR and a Communications Specialist, Elia, incorporates her 18 years experience in the areas of entertainment and education public relations, and marketing. promotions, market research and translations (Eng/Span).