Robert Rodriguez’s El Rey Network Partners With Univision

Robert R Univision

Dust Till Dawn TV Series Already In Works at El Rey Network!

Univision announced today at the upfront presentation in New York of a new partnership with El Rey Network, the upcoming English-language cable network from filmmaker Robert Rodriguez and John Fogelman and Cristina Patwa’s FactoryMade. Univision is promising “fun, fast-paced entertainment” once El Rey launches in December via Comcast.

Univision will be responsible for the back-office operations, sales and distribution of the network. “The El Rey Network is going to be the home of kick-ass entertainment,” said Rodriguez today onstage. The filmmaker said that the first shows from El Rey will be a TV version of his and Quentin Tarantino’s Dust Till Dawn movie and an as yet unnamed action series developed by Fringe and Star Trek Into Darkness producers Alex Kurtzman and Robert Orci’s K/O Paper Products.

Univision also announced Va Por Ti, a new singing competition series for Sunday nights. Additionally, Univision will be showing the award show Premios TyNovelas that will cover Hispanic programming in both Mexico and the U.S. The show will air the same day in the States and Mexico.

Most of the rest of Univision’s upfront today of expanded sports programming and telenovelas was already known. In an upfront preemptive presentation, Univision announced last week that Spanish-language versions of Breaking Bad and Gossip Girl  would be among the new shows coming to the network and UniMás, Univision’s second broadcast network, next season. While WBTV confirmed the Gossip Girl Acapulco deal, here was a bit of a dust-up withBreaking Bad producers Sony TV who said that it what networks it would go with or whether it would proceed with a Spanish-language adaptation at all. On Monday, that was all cleared up as Sony TV said they are moving forward with the Metastasis project, which the studio will co-produce with Teleset for Latin American audiences. It will air on UniMás next year.


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Elia Esparza is a leading expert in communications and journalism targeting the burgeoning Hispanic market and has produced and written dozens of articles. President and CEO of Always Evolving PR and a Communications Specialist, Elia, incorporates her 18 years experience in the areas of entertainment and education public relations, and marketing. promotions, market research and translations (Eng/Span).