“Noticiero Telemundo 52” Delivers Impressive Year-to-Year Growth Across Key Demos During May Sweeps


Noticiero Telemundo 52  at 11PM was the only Spanish-language late news program to deliver year-to-year growth across key demos

Noticiero Telemundo 52
Noticiero Telemundo 52

Los Angeles – Telemundo 52-KVEA newscasts delivered impressive year-to-year growth in key demos during the May sweeps period, according to Nielsen. Both editions of Noticiero Telemundo 52 (Monday-Friday at 6pm and 11pm) experienced increased viewership vs. the same time period in May 2012 sweeps across key demos:

  • ·         Noticiero Telemundo 52 at 6pm delivered double digit gains during its time period, up +20% in adults 25-54, +75% among women 25-54, and +14% in adults 35+.
  • ·         Noticiero Telemundo 52 at 11pm experienced double and triple digit growth during its time period, up +20% among total viewers, +100% among adults 18-34, +33% among adults 18-49 and +14% in adults 25-54. In addition, “Noticiero Telemundo 52” at 11pm was the only Spanish-language late news program to deliver year-to-year growth across key demos during the same time period.

The award-winning newscasts deliver breaking news and the latest information on issues affecting the Hispanic community in Southern California. Some of the stories featured during the May sweeps period included “Meningitis sin fronteras” (Meningitis without borders) an investigation on the recent cases of Meningitis in the Tijuana border and the possibility of a health crisis in the area; “Los doblemente invisibles” (The doubly invisibles) an in-depth series that delves into the lives of children who were born in Mexico, but were never registered, and were brought illegally to the US by their parents; and “¿Aguas turbias o aguas claras?”(Murky or clear waters?) a special assignment that investigates the quality of water in Maywood where residents have been complaining for years that the water they receive its contaminated.

Source: NSI Live+SD Preliminary Program Average Ratings for 6p & 11p local newscasts May ’13 vs. May ’12 Sweeps (04/25/2013 to 05/22/2013 – 04/26/2012 to 05/23/2012) .  Growth compared to 11p Spanish Language local newscasts on KVEA, KMEX and KRCA among Persons 2+, Persons 18-49, Persons 18-34, Persons 25-54, Women 18-34, Men 18-49, Men 25-54.

Telemundo Station Group (http://www.telemundo52.com/noticias)

Telemundo Station Group, part of Telemundo Media, oversees 14 owned television stations in the U.S., as well as independent Spanish-language television station WKAQ in Puerto Rico, and offers support to 50 affiliates across the country. In addition, Telemundo Station Group manages 10 dedicated local websites and applications, and a digital out-of-home operation that reaches consumers in 17 Hispanic markets. Producing and broadcasting more than 5,000 hours of unique and relevant local content each year, including award-winning news, public affairs and entertainment programs, Telemundo Station Group serves Hispanic viewers in the metropolitan areas of Los Angeles, New York, Miami, Houston, Chicago, Dallas/Ft. Worth, San Antonio, Bay Area, Phoenix, Fresno, Denver, Las Vegas, Boston, Tucson, and Puerto Rico. Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world.


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Elia Esparza is a leading expert in communications and journalism targeting the burgeoning Hispanic market and has produced and written dozens of articles. President and CEO of Always Evolving PR and a Communications Specialist, Elia, incorporates her 18 years experience in the areas of entertainment and education public relations, and marketing. promotions, market research and translations (Eng/Span).