The new Fox Entertainment and and Colombia’s RCN Television Group U.S. Network MundosFox (http://us.mundofox.com/) announced this wek that the newbie network has secured affiliate partnerships in the top key U.S. Latino Markets. “In the last 20 years, no U.S. broadcast network has secured such a large footprint so quickly without assistance from O&O stations. Interest in MundoFox has been tremendous, and we now expect to exceed our original goal of securing distribution in 75% of U.S. Hispanic households by launch,” said Hernan Lopez, President and CEO of Fox International Channels.
Fox International Channels and the RCN Television Group (RCN), headquartered in Colombia, jointly announced in January the formation of joint venture MundoFox, a new television network catering to the Spanish-speaking U.S. audience. The network is scheduled to launch during the Fall season of 2012 with programming similar to the sensibility of the Fox Network. MundoFox plans to integrate programming from a variety of sources into its lineup. Colombian broadcaster RCN Television S.A., the creative force behind the original Betty La Fea (Ugly Betty) and El Capo, will be major contributors.
The initial affiliate list includes flagship station KWHY (Channel 22) in Los Angeles (#1), owned by the Meruelo Group and WJAN (Channel 41) in Miami (#3) owned by America CV Group. The roster of current affiliates also includes stations in San Antonio (#7), San Francisco (#8), Phoenix (#9), Sacramento (#11), Fresno (#14), Tampa (#20), Las Vegas (#23), West Palm Beach (#28), Bakersfield (#31), Monterey (#34), Fort Myers (#37), Palm Springs (#39), Odessa (#43), Santa Barbara (#45), Lubbock (#51), Boise (#71), Abilene (#78) and San Angelo (#92). All affiliates in the top 10 markets are Full Power stations or are fully distributed in cable and satellite.
Hero Broadcasting, Cocola Broadcasting and Prime Time Partners are also among the affiliates.
“The positive response and increasing interest by affiliates is a true testament to the goal of MundoFox, which is to fill the gap in Latino entertainment in the U.S. and bring quality content and differentiation from the options currently available to Spanish-speaking viewers,” said Gabriel Reyes, CEO of RCN. “We plan on keeping the momentum going in the upcoming months and are confident we’ll be widely distributed prior to our Fall launch.”