Latino Audiences Encouraged to Tune In to Series Premiere
On Wednesday, the Latino Premiere Club, a new partnership between the National Hispanic Media Coalition (NHMC) and the Latin Heat Media Institute, held a screening at CBS Studios of the network’s upcoming legal drama Reckless, which features a Latino actor, Adam Rodriguez (CSI: Miami), in a prominent role.
The screening was the first ever for the Latino Premiere Club, a membership organization whose goal is to ensure Latinos are fairly and accurately included in film and television, by providing a forum directly connecting Latino opinions to upcoming projects that tell Latino stories and/or employ Latinos in front and behind the camera.
The audience of more than two dozen members — comprised of influential Latino leaders from fields including education, public relations, business, law, and non-profit — had an opportunity to converse with Rodriguez and the show’s executive producer, Kim Moses (Ghost Whisperer), in a Q&A session following the screening.
Latino Premiere Club members lauded the show’s fair and multi-dimensional portrayal and inclusion of a Latino character in a prominent role.
Set in Charleston, South Carolina, Reckless centers on a relocated Chicago lawyer, Jamie Sawyer (Anna Wood) and city attorney, Roy Rayder (Cam Gigandet). Rodriguez plays Preston Cruz, a homicide detective and romantic partner of lead character Jamie Sawyer.
The Latino Premiere Club encourages Latino audiences to tune in for the series’ premiere on Sunday, June 29, at 9:00 p.m./ 8 p.m. Central, as well as to join the conversation on Twitter following @RecklessLIVE and @_Adam_Rodriguez and using hashtag #Reckless.
Additionally, the organization is currently working with other television networks to schedule members-only screenings of Latino-inclusive shows.
For more information, visit www.latinopremiereclub.
About Latino Premiere Club
The Latino Premiere Club (LPC) is a partnership between National Hispanic Media Coalition and Latin Heat Media Institute, whose goal is to give Latinos a voice on upcoming film and television projects that tell Latino stories and/or employ Latinos in front and behind the camera. LPC is a forum through which American Latino influentials may converse with the entertainment industry, better equipping it to include Latinos at all levels of production and to create authentic American Latino stories and other stories that appeal to Latinos.