MundoFox: Poncho de Anda to Host “El Faxtor X”

 

Triumphant Return to Broadcast Television for Beloved Industry Veteran, who Joins Judges Belinda, Chino y Nacho and Angélica María

 De Anda

Los Angeles, CA – MundoFox today announced that Mexican television personality, Poncho de Anda, will host El Factor X, slated to premiere on the network for the first time on Spanish-language television in the U.S. this summer. The new singing competition marks Poncho de Anda’s much anticipated return to broadcast television, marking another milestone in his successful career as one of Hispanic television’s most popular hosts.

“We know fans will share in our excitement as they welcome the return of the great Poncho de Anda into their homes,” said Suzette Millo, Vice President of Content Strategy for MundoFox.  “Poncho will surely put his heart and soul into our efforts to help find the next young Latin music star, as well as making this an unforgettable experience for the young people competing to win ‘El Factor X’.”

De Anda, who started his career in radio as a host and producer in his native Mexico, is best known to U.S. audiences as host to several popular Spanish-language television programs. He co-hosted the live morning show, Despierta América and the reality show Dale Con Ganas from the creator of The Biggest Loser.  He also served as co-host for Emilio Estefan’s reality show “Nuevas Voces de América;” the morning newscast Hoy En El Mundo and the morning variety show Cada Dia. De Anda has also presented several special events, including the Billboard Latin Music Awards Red Carpet Show and the Miss Universe Pageant.

Throughout his television career in the U.S., de Anda has interviewed some of the biggest celebrities in the entertainment industry including Shakira, Ricky Martin, Gloria Estefan, Enrique Iglesias, Antonio Banderas, Tom Hanks, Will Smith, Robert De Niro, and Metallica, among others.

“I could not have found a better project than El Factor X on MundoFox to make my comeback to the television screen,” said de Anda.  “I am very grateful for this amazing opportunity and excited to be part of the team that will discover, support, and nurture the talent of young Latinos.  I can’t wait to get out there and start meeting some of them.”

De Anda will join previously announced judges: award-winning Latin recording artists Belinda and Chino & Nacho, and Mexican television and music icon Angélica María who will travel to some of the top cities in the U.S. searching for undiscovered talent from 8 to 15 years old, who can compete as solo artists or vocal groups. Open auditions for the series will also take place across the country, attracting young aspiring hopefuls looking to make their dream of becoming the next big singing sensation come true. The highly anticipated judges rounds will kick off in Los Angeles this Saturday, June 8, and will be followed by visits to New York City (June 22) and Miami (June 29). For more information about auditions, please visit www.mundofox.com/elfactorx.

El Factor X is a production by FremantleMedia Latin America for MundoFox. The music competition format is a worldwide phenomenon with more than 500 million viewers across 17 countries. “The X Factor” format is owned by Syco, a global music, television, and film production joint venture between Simon Cowell and Sony Music Entertainment.

 

eesparza

Elia Esparza is a leading expert in communications and journalism targeting the burgeoning Hispanic market and has produced and written dozens of articles. President and CEO of Always Evolving PR and a Communications Specialist, Elia, incorporates her 18 years experience in the areas of entertainment and education public relations, and marketing. promotions, market research and translations (Eng/Span).