Lifetime’s “Devious Maids” Reaches Series High 2.9 Million Total Viewers

Fastest-Growing Drama in Network’s History
Hits Highs in All Key Demos with 45% Jump in Total Viewers Since Premiere

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LOS ANGELES, CA – Lifetime’s all-new hit drama Devious Maids (#DeviousMaids) from executive producers Marc Cherry and Eva Longoria, and starring Ana Ortiz, Dania RamírezRoselyn Sánchez, Edy Ganem and Judy Reyes, continues to grow, having reached series highs across all key demographics in its sixth week on the air last night. The network’s fastest-growing drama in its history and the number one ad-supported cable program among Women 18+ and Women 2+ in the Sunday 10:00pm ET/PT hour, Devious Maids yesterday averaged 2.9 million Total Viewers, a +45% jump vs. its June 23premiere and +4% compared to last week, 1.4 million Adults 18-49 viewers (+69% and +8%), 1.3 million Adults 25-54 viewers (+50% and +18%), 1.1 million Women 18-49 viewers (+74% and +13%) and 1.0 million Women 25-54 viewers (+51% and +14%), according to Nielsen Research.

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Devious Maids centers on a close-knit group of maids (Ortiz, Ramírez, Sánchez, Ganem and Reyes), bonded together by their jobs, life struggles and boss’ melodramatic “upstairs-downstairs” universe, that turns to one another for support after a fellow maid Flora (Paula Garcés) is brutally murdered at the home of her employers.  Devious Maids also stars Susan Lucci, Rebecca Wisocky, Tom Irwin, Mariana Klaveno, Grant ShowMatt Cedeño, Melinda Page Hamilton, Drew Van AckerBrianna Brown and Brett Cullen.

Inspired by the hit telenovela, Ellas son la Alegría del Hogar, Devious Maids is produced by ABC Studios. The series was created by Marc Cherry and is executive produced by Cherry, Sabrina Wind, Eva Longoria, Paul McGuigan, Larry Shuman, David Lonner, John Mass and Televisa USA’s Paul Presburger and Michael Garcia.

 

eesparza

Elia Esparza is a leading expert in communications and journalism targeting the burgeoning Hispanic market and has produced and written dozens of articles. President and CEO of Always Evolving PR and a Communications Specialist, Elia, incorporates her 18 years experience in the areas of entertainment and education public relations, and marketing. promotions, market research and translations (Eng/Span).