On June 3rd, at the New Generation Latino Conference held at the SLS Hotel in Beverly Hills, Hulu showcased their next hit series. It has all the makings of a hit — bi-cultural, bilingual, affluent U.S. Latinos with an aching for the rodeo. Los Cowboys follows the lives of a group of Latino/a urbancharros (Mexican cowboys) from Los Angeles and their quest to gain respect as bona fide cowboys. Los Cowboys, an English-language, half-hour reality series from Corral 360, will go into production in July and will premiere exclusively on Hulu this fall.
With over half the immigrants coming from the rural parts of Mexico already familiar with the Charreada, multiple charreada events happen on a yearly basis. There is even a Charros Federation USA in So. California. Through the years these organizations have been established by immigrants that now have 2nd, 3rd and even 4th generations of Charreada enthusiast. These are the Mexican American urbanCharros. Los Cowboys will spotlight in the show for all of America to enjoy!
Los Cowboys is a real-life dramedy starring a cast of Hispanic millennials and acculturated Latinos and Latinas living different urban city lives in Los Angeles, while simultaneously sharing a passion for horses and the art of Charreria, the Mexican rodeo, which began over 100 years ago as horse competitions among cattle ranchers. The men and women of Los Cowboys juggle the trials and tribulations of their daily career and family lives with their love and commitment to charro sports such as bull riding, wild bronc jumping, horse reining and trick roping. Their commitment and the excitement comes with major dangers and risks, but – for these urban cowboys – it will all be worth it if they manage to qualify for a coveted spot at the Rodeo Championships in Guadalajara, Mexico, and finally earn respect and credibility as charros.
Alex Corral, is the show’s creator as well as one of the charros in the series. As in his real life Alex is a young but ambitious TV producer who is an avid horse and rodeo enthusiast. He takes care of the family ranch and keeps his family’s traditions alive. Joey is Alex’s best friend and younger brother. He is a florist and a bassoon player who understands and respects the world ofcharrería, but who strayed from the charro world long ago. Robert is a team captain and horse trainer who is a hilarious wild card that speaks his mind. Marisela is a sassy team wife and TV executive who keeps the charros in check. Rafael is a Los Angeles entrepreneur who is an all-star charro, faithful team leader and dedicated family man. Adrian is a Los Angeles firefighter, a heartthrob and a rookie with something to prove. Ivette is a model and a witty beauty queen. She is as fierce on a horse as she is on the runway, making her a social media star with thousands of followers. @IvetteSaucedo.
The show features a wide range of opportunities for branded content and integration in categories ranging from home improvement, travel, food, beauty, telecommunications, alcohol, etc. Within four months of launching, Corral 360 has signed the Ram Truck brand as a title sponsor via Lightning Strikes Entertainment. Ram will play an integral part of the story line with continuous brand integration and several vehicle features. Former Fox executive Emiliano Calemzuk is invested in Corral’s entrepreneurial endeavor and is a partner in the Los Angeles-based company.
Los Cowboys which is set to debut in fall 2014 exclusively on Hulu is created by executive producer Alex Corral and produced by his Corral 360 Production Company. Corral 360 is also developing properties in the reality and scripted comedy and drama series. For More Info: www.corral360.com
@hulu, @corral34, @Ivettesaucedo, #Loscowboys.