— Spanish language network expands audience reach internationally via Roku’s streaming platform
Burbank, CA — LBI Media, the increasingly popular minority owned Spanish language broadcasting company in the U.S. announced that its Estrella TV streaming channel is available on Roku® streaming players and Roku TV™ models in Mexico as of April 5, 2017.
Estrella TV’s Spanish language programming is now available from the Roku Channel Store in Mexico, which already includes more than 2,500 streaming channels.
“Estrella TV’s launch on Roku streaming players and Roku TV models in Mexico represents Estrella’s first entry into international distribution. We see Mexico and Latin America as a huge growth opportunity for Estrella TV and they will continue to be a significant area of focus for our organization. We are excited to have the opportunity to offer Mexican audiences access to our library of top-of-the-line programming through our partnership with Roku,” stated Cathy Lewis Edgerton, SVP, distribution and affiliate sales, LBI Media, Inc., parent company to Estrella TV.
LBI Media, Inc., is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets.