The Latino Premiere Club Overwhelmingly Encourages Audiences to Tune in to ‘Jane The Virgin’ Premiere on Monday, October 13th at 9 p.m./ 8 p.m. Central
Hollywood, CA — The Latino Premiere Club (LPC) membership, comprised of influential Latino leaders from all walks of life including education, public relations, business, law, and non-profit organizations, overwhelmingly voted (96%) to recommend the upcoming CW comedy-drama Jane The Virgin following a screening held at CBS Studios on September 18th. The show features actress Gina Rodriguez as the lead and title character.
Jane The Virgin resonated with the enthusiastic LPC members, with 96% saying they would recommend the show. “A complex Latina character was great to see on TV, which is rare,” stated one member. “Love it,” commented another member, adding that the show was “Fresh, loved the style, loved the characters and over the top funny.”
The audience also included eight teenagers, 100% of whom said they would recommend this show to friends and family. “This show has just left me an unbelievable impression on me in many ways, leaving me to crave for more of the drama,” remarked one of the teenage audience members. Another youth said, “Loved it! Loved her [Jane]!”
The series premiere introduces Jane Villanueva, played by Gina Rodriguez (Filly Brown), a control freak, classic type A young woman who has always tried to live up to the high standards that her grandmother (Ivonne Coll) has instilled in her, including keeping a promise of abstinence she’s made to her grandmother since she was a little girl. She is determined not to make the same mistake her mother (Andrea Naveda) made when she got pregnant at 16 years-old. Through a series of comedy of errors, Jane is accidently inseminated with her boss’s (Justin Baldoni) frozen sperm when he was diagnosed with cancer. Jane’s perfectly planned life is turned upside down in similar fashion to the telenovela to which she and her grandmother are addicted.
During the Q&A session following the screening, audience members applauded the show’s creator and executive producer, Jennie Snyder Urman, and peppered her and Rodriguez with questions as to why they had decided to adapt another telenovela story for the English-speaking market. “As outrageous as the premise seemed, it was totally plausible,” Urman said. “It’s a fairy tale about fate and destiny.”
Both the teens and adults in the audience cited Rodriguez’s likability as a major factor to the success of the show. Jane The Virgin did not disappoint and is living up to what the trades are calling “one of the most promising new shows of the fall season.”
The Latino Premiere Club membership encourages Latino audiences across America to tune in for the series’ premiere on Monday, October 13th, at 9 p.m./8 p.m. central, as well as to join the social media conversation at:
The series cast: Gina Rodriguez (Filly Brown,) as Jane, Justin Baldoni (The Bold and the Beautiful), Brett Dier (Ravenswood), Andrea Navedo (Law & Order: Special Victims Unit), Yael Grobglas (Reign), Ivonne Coll (Switched at Birth,), and Jaime Camil (Devious Maids).
Jane The Virgin is produced by CBS Television Studios and Warner Bros. Television in association with Electus, with executive producers Jennie Snyder Urman (Emily Owens, M.D.), Ben Silverman (The Biggest Loser), Gary Pearl (10.5: Apocalypse) and Jorge Granier (Que el Cielo Me Explique).
The Latino Premiere Club (LPC) is a partnership between National Hispanic Media Coalition and Latin Heat Media Institute, whose goal is to give Latinos a voice on upcoming film and television projects that tell Latino stories and/or employ Latinos in front and behind the camera. LPC is a forum through which American Latino influentials may converse with the entertainment industry, better equipping it to include Latinos at all levels of production and to create authentic American Latino stories and other stories that appeal to Latinos.