CNN Latino Expands its “Beyond the Telenovela” Concept

New Affiliation Agreement in Salt Lake City Expands the Programming Block’s Reach

EEspinoza-CNNIt seems Spanish-language audiences want more than just telenovelas, if CNN Latino is any indication.  CNN Latino, the Spanish-language programming block custom-made for the U.S. Hispanic market, is expanding to Salt Lake City it was announced today by Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic Strategy for CNN/U.S. With the addition of this new market to its existing presence in Los Angeles, New York, Orlando, Tampa and Phoenix, CNN Latino programming will now be available in markets that represent about 30 % of U.S. Hispanic Households.

CNN Latino’s broad spectrum of programming covering news, lifestyle, documentary, talk and debate represents an alternative to traditional Hispanic networks, and it will now be available on KPDR-LD Channel 19 in Salt Lake City. As part of its expansion plan, CNN Latino has partnered with KPDR Partners, to develop its alliance with this new affiliate. KPDR-LD will be broadcasting CNN Latino’s programming block from 4-12 PM (MT). They anticipate providing local Hispanic content in the future.

Channel 19, is a low-power television station in the Salt Lake City market. According to Nielsen’s 2012-2013 Hispanic or Latino TV homes Universe Estimates, the Salt Lake City market ranks 31st in the country with 95,370 Hispanic Households.

“KPDR, Channel 19, is excited about our new CNNL programming lineup.  With the growing Hispanic population in the Salt Lake valley, and the lifestyle and entertainment programming CNNL provides, we feel this is a great fit for the Salt Lake Hispanic community,” said Craig Caples, station owner.

The addition of Salt Lake City reaffirms our commitment to continue the expansion of the CNN Latino brand nationally. We are in continuous discussions with other affiliates in other Top 10 markets, and hope to make those announcements in the coming months,” said Cynthia Hudson.

— Bel Hernandez