TV Measurement with Rentrak on the rise impressed with it’s TV measurement to help drive ratings and revenue for major Hispanic broadcast network.”
Portland, OR — Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a TV Essentials contract with Azteca America, Inc. Azteca America broadcasts unique and engaging content in 75 local markets as well as nationally with cable, satellite and telco providers.
“Rentrak’s granular and stable TV ratings information will allow us to determine the viewing behaviors of our consumers in all 210 media markets in order to better serve our viewers and to prove the true value of our engaged audience,” said Martin Breidsprecher, CEO at Azteca.
“Rentrak is honored to have been selected by Azteca America to provide TV ratings. This continued adoption of Rentrak’s ratings information demonstrates the credibility, importance and knowledge our TV measurement provides in the marketplace,” said Chris Wilson president of National Television at Rentrak.
The change from Nielsen to Rentrak is on Spanish-language networks and other English-langue networks is on the rise since there have been questions about the accuracy of Nielsen’s measurement, especially in the are of Hispanic households, both Spanish-speaking and English-speaking Latinos. “The reality is that many watching Spanish-language networks also include family members who are bilingual and the same can be said of Spanish-speaking audiences watching popular English-language programs,” said Elia Esparza, Editor-in-Chief, Latin Heat magazine.
TV Essentials is Rentrak’s television ratings measurement service that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 20 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.