At Last, “¡HOLA LA!” Latina Voices Enter Talk Show Arena


¡HOLA LA!: It’s what’s been missing at the talk show table!

KCAL9, Saturday, 3/30 at 7PM

KCBS, Sunday, 4/7 at 4PM

 Hola Ladies March

Los Angeles, March 29, 2013 – HOLA LA!, a locally produced talk show hosted by four dynamic Latina professionals, will return to CBS 2 and KCAL 9 with a new episode that focuses on “Young Hollywood,” with featured guest Kevin Alejandro from the new CBS drama GOLDEN BOY.

 HOLA LA! will air on KCAL 9 this Saturday (March 30) at 7 p.m. and will be rebroadcast on CBS 2 on Sunday, April 7 at 4 p.m.

 HOLA LA!, which first aired on CBS 2 and KCAL 9 in September 2012, is hosted by Bel Hernandez, CEO of Latin Heat Media, which publishes a print and online magazine; actress/comedienne Dyana Ortelli (“Curb Your Enthusiasm”); actress/green gal Kikey Castillo; and Emmy-winning journalist Naibe Reynoso.

The show’s “Young Hollywood” episode will also feature an interview with Richard Montañez, who went from janitor to global executive after inventing Flamin’ Cheetos for Pepsico.  Montañez will discuss his new book “A Boy, A Burrito, and a Cookie.”  In addition, Reynoso will visit with the Chicano rock band, Quetzal and audition to become the group’s lead singer.

“We are extremely pleased to welcome HOLA LA! back to CBS 2 and KCAL 9,” said Steve Mauldin, President and General Manager of the stations.  “We were proud to air the first episode of HOLA LA! last year during Hispanic Heritage Month.  The four hosts of the show are terrific and do a great job of putting a fresh and local spin on the talk show format.  This is a show that will appeal to all Southern Californians, including the underserved English-speaking Latino audience.”

“We’re thrilled to be bringing HOLA LA! back to CBS 2 and KCAL 9,” said Hernandez, who in addition to co-hosting also serves as one of the show’s executive producers.  “We are four American Latinas with a unique point of view and we’re not afraid to speak out and make our audiences laugh, think and even disagree with us.”

“Tune in and be enlightened and entertained by four beautiful, intelligent Latinas discussing the good, the bad and the chisme,” said Alex Nogales, President and CEO of the National Hispanic Media Coalition, a non-profit, media advocacy organization.

“CBS 2 and KCAL 9 are terrific partners,” said HOLA LA! Executive Producer Enrique Castillo.  “They welcome the background of our Latino perspective because the end result is a genuinely organic show with a different twist.”  Castillo added the show would introduce new ideas and universal topics that embrace all Angelinos.

Created by Bel Hernandez, HOLA LA! is executive produced by Hernandez, Castillo and Otto Petersen.  The “Young Hollywood” episode is directed by Lionel Pasamonte, and written by Elia Esparza.

For more information on HOLA LA!, visit

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Elia Esparza is a leading expert in communications and journalism targeting the burgeoning Hispanic market and has produced and written dozens of articles. President and CEO of Always Evolving PR and a Communications Specialist, Elia, incorporates her 18 years experience in the areas of entertainment and education public relations, and marketing. promotions, market research and translations (Eng/Span).