Traditional and Digital Content To be Developed With Iconic Multimedia Personality
Endemol Shine North America announced today that it has signed a development deal with multimedia personality and bestselling author Angie Martinez. Both Endemol Shine and Major TV will develop unscripted and scripted content with Martinez for both traditional and digital platforms.
Cris Abrego, President of Endemol Shine North America, the company that has brought hit series like Big Brother (CBS), MasterChef (FOX), The Real Housewives to Atlanta (Bravo) to the TV screen, said at the time of the announcement, “Angie is undeniably one of the most influential personalities in pop culture. We’re thrilled to be in business with her and we’re already developing a handful of original, ground-breaking, projects with Angie and the team at Major TV.”
Martinez is recognized as one of the most influential personalities in popular culture and multi-media, especially in the East coast where she got her start doing the weekday radio show The Angie Martinez Show. It now now airs on New York’s Power 105.1, Miami’s The Beat 103.5, and is also available through iHeartMedia.com and the iHeartMedia app. With over 20 year on-air hosting experience, she has amassed a multitude of titles; from a multimedia host, spokeswoman, actress, recording artist, entertainment personality, author and philanthropist. Martinez brings her unique perspective and creative eye to work across a variety of platforms allowing an opportunity to expand upon her natural knack for telling compelling stories.
“Working with Endemol Shine is an exciting first step for me in defining the next phase of my career,” Martinez says, “I’m looking forward to using my voice and platform to develop content that authentically speaks to the culture.”
Just this past May 2016, Martinez became a published author when she released her first memoir, My Voice (Celebra-Penguin Random House), where she detailed her climb to becoming a multimedia icon in the world of entertainment. The book quickly became a New York Times bestseller.
Major TV is led by Raymond Garcia, formerly publisher and founder of Celebra at Penguin Random House, where he published numerous best-sellers with top authors such as Ricky Martin, Jennifer Lopez, Gloria and Emilio Estefan, and Chris Perez, author of To Selena With Love. In November, Endemol Shine North America and Major TV announced they had optioned the television rights to Perez’s To Selena With Love.