NEW YORK – Univision Communications, Inc., announced the promotion of Ruth Gaviria to the position of executive vice president of Corporate Marketing. The announcement was made today by Kevin Conroy, president of Digital and Enterprise Development at Univision Communications, Inc. who also oversees the Company’s Corporate Marketing and Research functions.
“Ruth is a sharp strategist driven to deliver results,” said Conroy. “As accomplished as she has been in her career, she is more passionate now about her work than ever, putting careful thought and meaning behind every idea and word associated with Univision.”
Gaviria oversees marketing and brand strategies across Univision’s entire multimedia portfolio. Her accomplishments include spearheading Univision’s new identity as the “Hispanic Heartbeat of America” and the new logo that signifies the growth and transformation of Univision Communications Inc. over the last 50 years. Gaviria is also responsible for brand positioning and consumer research. She is credited with the launch and positioning of UniMás (previously known as TeleFutura) and the multiplatform music service Uforia, as well as the growth of Univision’s consumer and digital marketing group.
“Over the past 50 years, across all media platforms, Univision has truly evolved into the Hispanic Heartbeat of America,” said Gaviria. “As that evolution continues, I look forward to helping Univision serve our Hispanic audience in new and richer ways.”
A leading expert in Hispanic consumer trends, Advertising Age named Gaviria a “Woman to Watch” for 2013. Prior to her time with Univision, she served as vice president of Hispanic Ventures for Meredith Corporation, and was director of marketing for People En Español, a Time Inc. publication. She also held marketing positions at Colgate Palmolive and Procter & Gamble.