Miramar, FL – – Telemundo announced that Sabrina Lopez has been named Vice President of Sales for Telemundo 20 San Diego, the new Telemundo affiliate (a former Entravision affiliate). Lopez will be responsible for developing and implementing all local, national and sales strategies across all Telemundo 20 station platforms. She will report to Richard Kelley, President and General Manager of Telemundo 20 and NBC 7 San Diego / KNSD. Her first day in San Diego will be June 1.
“Sabrina is a strategic sales professional who is deeply familiar with our Telemundo brand and is the right sales leader that Telemundo 20 needs,” said Kelley. “I am excited for Sabrina to join our San Diego team to help us maximize opportunities with advertisers and connect them with our Spanish-speaking audiences.”
Lopez brings more than 16 years of experience to her new role. “I’m excited to join the team in San Diego to help launch Telemundo 20 and help connect advertisers with our influential Hispanic and Spanish-speaking audiences in the market,” added Lopez.
Telemundo 20 San Diego is a new Telemundo-owned station that will officially launch on July 1, 2017 after the local affiliation with Entravision ends this summer. This local news launch represents the latest series of enhancements made by the Telemundo Station Group to all of its owned stations across the United States and Puerto Rico, thanks to a significant investment made by NBCUniversal to better serve the flourishing Spanish-speaking community.