Raquel “Rocky” Egusquiza NBCU’s New Community Affairs, Hispanic Enterprises & Content VP

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There has been an increase in Latino hires in entertainment lately.  The latest big hire comes from NBCUniversal.  Yesterday NBCU announced the appointment of Raquel “Rocky” Egusquiza to Vice President, Community Affairs, Hispanic Enterprises & Content at NBCUniversal effective December 9. Egusquiza will report to Joe Uva, Chairman, Hispanic Enterprises & Content, NBCUniversal and will be based in New York.

In this newly created position, Egusquiza will work closely with Uva to develop the company’s short-and-long term strategic direction and planning for community relations activities as they relate to NBCU’s Telemundo Media in concert with parent company Comcast’s external relations team.

“Rocky’s vast experience across government, corporate and not for profit organizations will help us elevate the Telemundo Media brands among all U.S. Latinos,” said Uva. “I look forward to working with her to enhance our pro social initiatives across all of our national and local platforms.”

Egusquiza was recently the VP, Multicultural Markets for AARP, where she created and executed organization-wide multicultural strategies. Egusquiza also served as external spokesperson and association representative for AARP’s Hispanic initiatives in the community.

From 2001 to 2009, Egusquiza served as Manager then Director of Community Development and International Strategy for Ford Motor Company Fund.   Prior to that she was employed by AT&T as Vice President, Legislative Affairs.  She also served as Director of Government Relations for South Florida during her tenure with AT&T. Additionally, Egusquiza worked with Miami-Dade County Government as Executive Director of the Dade County Legislative Delegation and Community Outreach Specialist and with the Florida Senate as a Legislative Assistant.