ImpreMedia Appoints New GM and Content Director

ImpreMedia LogoLos Angeles, CA –  impreMedia, U.S. Spanish language online and print publishers, announced  the appointment of Hernando Ruiz-Jiménez, Executive Vice President and General Manager, East Division and Damián Mazzotta, General Manager, West Division.  Juan Varela also has been tapped as the new Content Director.

As Executive Vice President and General Manager, East Ruiz-Jiménez is responsible for the National Sales, Marketing and Advertising Solutions departments and oversees the development of impreMedia’s El Diario La Prensa in New York, La Raza in Chicago and La Prensa in Orlando. Ruiz-Jiménez most recently co-founded and served as Executive Vice-President of Wireless Idea, a mobile services company that creates and distributes digital content products.  He previously held senior marketing and sales positions with PepsiCo and Diageo North America where he led multicultural, national and international marketing efforts and implemented innovative brand and sales growth strategies.

Mazzotta will oversee  the development of impreMedia properties La Opinión in Los Angeles, El Mensajero in San Francisco and Rumbo in Houston.  Mazzotta began with impreMedia developing the 2013 consumer marketing plans and was promoted to VP, Business Development. Within his first year Mazzotta successfully launched numerous brand name products including partnerships with ESPN Deportes, Disney Publishing and TV celebrity chefs to leverage the engagement with impreMedia´s audiences in Los Angeles and New York.

Varela as Content Editor will be responsible for content creation across all of impreMedia’s platforms including newspapers, magazines, custom publishing, and digital properties. He brings more than 20 years of editorial, news and content creation with some of the most important media organizations throughout the U.S. and Spanish-speaking Americas.