Got Milk? and Univision Launch “Saborea el Éxito con Leche”

Online Contest Calls for Personal Stories on How Breakfast with Milk Helps Hispanic Families Prepare for Success

New York, NY – The National Hispanic Milk Mustache got milk? campaign and Univision are asking moms from coast to coast to share stories and photos with brief captions describing how a nutritious breakfast with milk helps them get their family ready for a successful day.

One winner from 27 cities across the U.S. will be selected and awarded a year supply of milk and winning entries will be featured in upcoming local got milk? TV spot. Of the 27 winners, one lucky participant will win a trip to the Univision studios in Miami for a meet and greet with the team that makes their way into Hispanic homes across the country every day in time for breakfast…the cast of Despierta América.

The Hispanic got milk? campaign and Univision’s Saborea el Éxito con Leche contest will run in the following cities: New York, Miami, Houston, Chicago, Dallas, Phoenix, San Antonio, McAllen, Denver, Washington, DC, El Paso, Philadelphia, Albuquerque, Orlando, Atlanta, Tampa, Austin, Las Vegas, Boston, Tucson, Seattle, Salt Lake City, Portland, Corpus Christi, Hartford, Laredo and Raleigh.

Starting April 23rd through May 20th, participants can submit their photos on Univision.com, Keyword: LECHE.  Participants must be 18 years or older and must be legal residents to qualify. Saborea el Éxito con Leche is part of the Proyecto Desayuno initiative launched earlier this year in an effort to upgrade the morning routine and improve the way Hispanics start the day with this important, indispensable meal.