Both Companies Have a Wealth of Experience and Ongoing Initiatives with
the Hispanic Community and Offer Clients an Array of Strategic Marketing,
Communications & Event Development Services
LOS ANGELES, CA — LatinPointe Brands, the premier company specializing in building, connecting and creating high-profile brands in the Hispanic market, and The Lippin Group, one of the leading strategic communications companies serving the entertainment and media worlds, have formed an alliance to develop, implement and execute marketing campaigns for corporate clients focused on the Hispanic marketplace, announced David Chavez, CEO and Sarah Ruiz Chavez, president, respectively, of LatinPointe and Dick Lippin, chairman and chief executive of The Lippin Group.
“I believe that the combined experience of LatinPointe and The Lippin Group in the development and implementation of outreach programs to the Hispanic community is second to none,” stated LatinPoint CEO Chavez.
“Our success is based on our knowledge of the Latino culture and our ability to translate that know-how into impactful initiatives.”
“With the increase in population and purchasing power of the Hispanic community, many companies should be asking, ‘How do I most effectively reach this important group?’ We have the combined experience and relationships to connect brands with the diverse Hispanic population, especially in the areas of entertainment, travel, lifestyle, sports and digital media,” said Chairman & CEO Lippin.
LatinPointe, is an Hispanic, minority business, whose core work is in branded content, signature program development, event marketing platforms, strategic relationship building and cause campaigns. The Company is known for transforming Hispanic passion points of family, community and entertainment into a mix of impactful experiential programs that deliver the audiences clients want to reach.
The Lippin Group, with wholly-owned and operated offices in Los Angeles, New York and London, represents many of the most prominent entertainment and media companies, leading global trade associations, major events, corporate sponsors and brands associated with a wide range of consumer product categories.