The Hispanic Scholarship Fund Moves to Los Angeles

Univision’s Argelia Atilano Raises $30K for Scholarship Fund

Los Angeles, CA — The Hispanic Scholarship Fund (HSF) has officially moved to Los Angeles and Toyota Motor Sales and Toyota Financial Services held a private reception to welcome the organization to Southern California.  HSF, the largest national Hispanic nonprofit provider of college scholarships to Latinos awarding over $30 million annually across the country, moved its national headquarters to Southern California with support from Toyota USA, one of the organization’s longest term corporate partners.  

Anthony Salcido, VP, North American Financial Integration, Toyota Motor Sales U.S.A., Inc. and other Toyota executives welcomed Frank D. Alvarez, President/CEO, Hispanic Scholarship Fund and the HSF to a Welcome Reception sponsored by TODOS, the Toyota Organization for the Development of Latinos.

“On behalf of Toyota Motor Sales USA, Inc., I’d like to be among the first to welcome HSF to Los Angeles,” said Mr. Salcido. “Toyota believes in and supports the mission of HSF to make higher education available and accessible to every Hispanic household inLos Angeles and around the country.”

“HSF considered several important Hispanic cities before deciding to make this strategic move to the nation’s largest Latino market,” said Alvarez.  “In Los Angeles, HSF will have more immediate access to a large professional workforce, to media and corporate support which will greatly benefit our mission to place a college degree in every Latino household across the country.  We want to thank Toyota Motor Sales USA for their ongoing support of HSF and particularly for facilitating this move.”

Also in attendance was four-time HSF scholarship awardee, Argelia Atilano, Los Angeles Univision Radio personality, who graduated from Loyola Marymount University.  Argelia, a contestant on Univision’s Celebrity dance series Mira Quien Baila, won $15,000 for her favorite charity, HSF, and announced her plan to “pay forward” the support given her during her college days by matching the winnings dollar for dollar, meaning she is awarding HSF $30,000 for deserving Hispanic students. “I was the first in my family to go to college with help from an HSF scholarship and set an example for my younger siblings who have also gone on to college,” says Argelia.  “I want to give back to HSF for helping me establish a tradition of learning and higher education in our family.”   Watch Argelia: 

The move to Los Angeles ensures that HSF will rank in the Top Tier of all US nonprofit organizations with 93 percent of its resources going directly to scholarships and programs.  HSF is located at: 1411 190th St., Los Angeles, California 90248.

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