While all Spanish-language networks experienced a drop in ratings, EstrellaTV grew its audience +12% vs. 2016
Burbank, CA – – EstrellaTV on Friday, January 5, 2018 announced that it experienced growth in every daypart, standing out as the only Spanish language network to grow its audience across all time periods.
Since 2017 EstrellaTV has experiencing consistent growth year over year while its competitors were down in Total Day among adults 18-49. EstrellaTV was up +12%, while Telemundo was down -6%, Univision dropped -10%, Unimas slipped -4%, Galavision was down -11% and Universo dropped -19%, making EstrellaTV the only Spanish-language network, broadcast or cable that experienced any growth in Total Day in 2017 as compared to 2016. EstrellaTV was the only network in Spanish Language TV to show growth across every daypart.
EstrellaTV airs primarily programs, the majority of which are produced by the network itself, aimed at Hispanic and Latino American audiences – featuring a mix of variety and sketch comedy series, music programming, reality television series, scripted anthology drama series, news programming, sports, and imported Mexican-produced feature films. It has been a winning formula for the network’s steady growth and success since its inception, and a strategy that many of its competitors have recently started emulating.
“We are committed to continue making EstrellaTV a top programming destination for Hispanics living in the US who seek a better option to the outdated telenovela and long series format and the never-ending string of Tele-narcos”, stated Lenard Liberman, CEO, LBI Media, parent company to EstrellaTV Network. “At EstrellaTV, we understand that humor and entertainment are at the core of our Latino audience’s taste when it comes to their viewing habits in the US.”
LBI is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets.