Providing clients more performance measurement and insights
New York – DiálogoNet™ (www.dialogonet.com), the social marketing arm of Diálogo Public Relations, has announced the relaunch of its social marketing program that fosters Hispanic consumer connections, recommendations and advocates for Media & Entertainment companies.
DiálogoNet allows music labels, film studio, media websites and publishing houses to measure the return on investment (ROI) of brand advocacy initiatives and gain insights that can improve their marketing messages. Campaigns are customized for each client, with opt-in advocates who dialogue about brands, products, services and initiatives to fellow Hispanic consumers — driving word-of-mouth and recommendations between friends, family members and colleagues. Many advocates provide images and videos of themselves, families and friends experiencing a particular product.
“Hispanic entertainment fans are transforming consumer attitudes by using their ability to dialogue with each other online to influence behavior,” said Lucia Matthews, CEO of Diálogo Public Relations. “DiálogoNet helps us to fulfill our mission of making our clients the most talked about brands in their categories by creating connections and recommendations for their products, services and initiatives through a variety of campaigns, including Ambassadorships, Events, Launches and Reviews.”
For more information visit: http://dialogonet.com/request-a-demo.