Los Angeles, CA — It had all the glamour of a typical Hollywood Premiere; the red carpet, the actors, studio heads, beautiful gowns, the publicist and press all lining up to catch a glimpse of history. The Screening of Cesar Chavez, the bio pic about Mexican-American union organizer Cesar Chavez was held at the Chinese Theater in the heart of Hollywood. Hollywood’s finest actors and stars of the film Michael Pena, America Ferrera, Rosario Dawson, Jacob Vargas, Yancey Arias, and so many more were in attendance. While executives from Pantelion, Televisa, Participant Media, and Lionsgate were able to see first hand the enthusiasm with which the film was received by the audience in attendance — hoping that that will translate into a good boxoffice return.
Director Diego Luna’s opening remarks where received with anticipation to finally see the long overdue story on the big screen of one of America’s preeminent civil rights leaders Cesar Chavez.
The afterparty was held across the street at the Hollywood Roosevelt Hotel which in years gone by have hosted Golden Era stars like Anthony Quinn, Rita Hayworth, Dolores del Rio, and TV studio head like Desi Arnaz. On this evening, the growing list of Latino Hollywood stars were in attendance to continue the legacy of this famed hotel.
Hennessy V.S hosted the official premiere party in celebration of Chavez’s Never stop. Never settle. life. The Latino Hollywood Glamour soirée delicious food and sumptuous signature Hennessy cocktails including the Hennessy V.S Sangria, the Jalapiña and the Passion Fruit Martini
The dance floor was jumping, with the sounds La Santa Cecilia, the networking was heated, the praise for the film was unanimous!