NAHP Announces 2008 Keynote Speakers |
Conference to Address Digital Challenges and Impact on Hispanic Newspaper and Magazine Industry; Spotlight Innovators Demonstrating Excellence in Content, Design, Readership and Advertising Growth |
MCLEAN, Virginia, March 25 /PRNewswire-HISPANIC PR WIRE/ -- The National Association of Hispanic Publications (NAHP) have announced keynote speakers for their spring 2008 Conference & Exposition taking place April 16 - 19 in Atlanta, Georgia. The Conference & Expo, which will be located at the Hyatt Regency Hotel in Atlanta, Georgia, will host four major keynote sessions designed to help publishers, editors and journalists in the Hispanic media marketplace to address how to effectively respond and react to the forecasted and current digital challenges confronting publishing businesses across the country. In addition to the keynotes, attendees will be given open admission to thirty-four workshop and panel sessions, providing them with unprecedented access to all sessions and speakers. Monica Lozano, Publisher and Chief Executive Officer of La Opinión, the largest Spanish-language newspaper in the United States, and Senior Vice President of its parent company, ImpreMedia, Frank Sharry, Executive Director, National Immigration Forum, Alicia Morga, Founder and CEO, Consorte Media, and Milton Coleman, Deputy Managing Editor, The Washington Post will address these topics and offer insights based on their own recent experiences navigating through similar challenges and opportunities.
"The current economy and potential challenges that lie ahead have forced publishing companies to rethink how they spend their dollars more efficiently," said Judith Martinez-Sadri, Editor, Atlanta Latino newspaper and Co-Chair of the 2008 NAHP Conference Committee. "Publishers need to utilize technology, in addition to the traditional media, and expand to a multimedia platform which will result in a much broader reach of audience and readers. We are in a new era."
"Increased revenues, better reader experiences, improved operational efficiencies and reduced costs are all outcomes that are available to Hispanic publishers both large and small," adds Clara Padilla Andrews, Publisher of El Hispanic News, and National President of NAHP. "We want to help educate attendees on the ideas and opportunities that are available to them and help prepare them for the new digital challenges they may face."
The 2008 Jose A. Marti Awards will be announced which honor Hispanic media for Excellence in Written Word, Photography, Cartooning, Sections, Marketing, Design and Overall Publishing Excellence, the six total categories represented by the awards. In 2008 there were over 500 entries passing muster with the judging panels hosted by McGraw Hill in New York City last month.
"The Jose A. Marti Excellence Awards are unique because they maintain a fundamental focus on the success and growth of Hispanic media", said Johnny Yataco, Publisher of Washington Hispanic and Chairman of the NAHP Jose A. Marti Awards Program
With NAHP's strong 26-year standing as a valuable resource for the growth, development and diversity of Hispanic media, The NAHP Annual Conference & Expo will provide attendees with access to like-minded publishers and thought leaders, new ideas, forums and case studies. Well-known companies including ImpreMedia, El Hispano News, Casa Y Hogar, La Prensa Latina, El Hispanic News, La Opinion, Mundo Hispanico, El Mundo, La Voz Houston, El Hispano News, Al Dia, Atlanta Latino, El Periodico, Teleguia de Chicago, Latina Style, La Voz Houston, Washington Hispanic, El Central Newspaper, El Extra Newspaper, Viva Spanish Newspaper, El Observador, and El Aviso will participate in educational sessions during the April conference.
Support for the 23rd NAHP Annual Conference and Expo comes in part thanks to the generosity of our sponsors; Wal-Mart Stores, Miller Brewing Company, The Home Depot, The Coca-Cola Company, Continental Airlines, LaVoz Houston, Atlanta Latino, Mundo Hispanico, Alloy Access.
Information:
Information & online registration for The NAHP 23rd Annual Conference and Expo available at: www.nahp.org/Annual_Convention/2008/08index.html
About NAHP
The National Association of Hispanic Publications (NAHP), a professional membership organization founded in 1982 with over 170 publications, has been instrumental in improving the quality of Hispanic print throughout the United States. As a member of the NAHP, a publication must comply with a rigid code of ethics both in editorial content and circulation accountability. Eighty-four percent of all NAHP member publications are Hispanic owned. With their coverage of community matters and news from the readers' countries of origin, member publications offer advertisers a loyal readership with a proven rate of advertising response. For 26 years the NAHP has set the standards for Hispanic print. For more information on NAHP, visit www.nahp.org or contact Roberto Arjona at rarjona@nahp.org |
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