Los Angeles—Radio Exitos 93.9’s entertaining and provocative duo, La Comadre Raq-C and Nachin have parted ways with Grupo Radio Centro. The radio duo learned roughly two weeks ago that the station was changing its programming to a Spanish language, Mexican regional format.
While both Raquel “Raq-C” Cordova and Ignacio “Nachin” Sandoval have expressed their gratitude for the opportunity afforded by their former employer, and recognize the ability of the station to change the format, the duo felt strongly about staying true to their large listening audience who truly enjoy their bilingual style of programming.
The charismatic pair became an instant hit from the moment they went on the air last year. It didn’t take long for the La Comadre Raq-C and Nachin’s afternoon 1-7pm timeslot to become number one in the ratings. Their unique style of humor, celebrity gossip and top-40 rhythmic music captured the lion’s share of Los Angeles bilingual Latinos. “That’s a huge accomplishment,” says Nachin. “We presented ourselves as we live in our daily lives and it resonated with a whole lot of people!”
Raq-C added, “The Latino 18-34 year old age group are bilingual and bicultural and this untapped demographic is devoted to our show! We have the only radio program that resonates with the echo-boomer bilingual, bicultural market.”
Rac-C and Nachin want to ensure their fans that they will find the appropriate venue to continue their unique bilingual approach to broadcasting in the near future. In the interim, they will continue to interface and connect with their fans through social media.
About Raquel “Raq-C” Cordova
Raquel “Raq-C” Cordova is a popular Radio/TV personality, motivational speaker and philanthropist. She was one half of Radio Exitos 93.9 popular “La Comadre Raq-C and Nachin” primetime afternoon program. Before this she worked for Spanish Broadcasting System, Inc. (SBS) as an on-air radio personality with the regional Mexican station, La Ley 107.9 in Chicago. She co-starred in the 2011 Mun2 reality show Jenni Rivera Presents: Chiquis and RaqC. She is a sought after motivational speaker and a celebrity blogger with Latina.com. She is known as the “Queen of Spanglish Media” and is the founder of Amigas4MySoul, a non-profit organization established to promote unity and empowering women. In 2013, La Opinion Spanish Newspaper named RaqC one of their Mujeres Destacadas Award Winner in the category of Arts and Culture. Follow Raq-C: Instgram.com/RadioRaqC, Twitter.com/RaqC and on Facebook.com/RaqCOnline.
About Ignacio “Nachin” Sandoval
Ignacio “Nachin” Sandoval is a popular radio personality and until recently the other half of Radio Exitos 93.9 popular “La Comadre Raq-C and Nachin” show. He started his career 15 years ago working for El Cucuy on the Nueva 101.9 FM. Born in Zacatecas, Mexico and raised in the Los Angeles suburb of Boyle Heights, he is the first in his family to graduate from college. He earned his B.A. in both Theatre and Spanish Literature. While his passion allows him to do an array of different ventures, his greatest achievement is the work he does for his community. Nachin is a firm believer that the New Generation Latino is here to stay and he is determined to be a positive role model. He speaks and understands the Bilingual/Bicultural lifestyle because it is who he is. Aside from his Radio and life show presentations, we can catch Nachin hosting VIP/Private events. Follow Nachin: Instagram.com/Nachingon, Twitter.com/Nachingon and on Facebook.com/TheRealNachingon.