Rentrak Reports TV Viewing Engagement & Broadcast/Cable Series

Social Media Metrics for Week Ending June 9, 2013

Portland, OR – – Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, released both the Stickiness Index and Social Media Activity for the week ending June 9, 2013.
The data below list the top-20 primetime ad-supported telecasts based on level of viewer engagement (also called Stickiness). The top 20 broadcast and cable viewer engagement reports are limited to the top-ranked individual telecasts and top-ranked telecast from a series. Viewer engagement is determined by level of variance between average percentage viewed of the telecasts to that of all telecasts of the same duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). The Social Activity report combines Rentrak’s leading TV Essentials system with Trendrr’s 2nd Screen analytics to show how television programming triggers reactions through social media and TV-centric applications, which can affect audience visibility and engagement.

Telecasts with the most engaged viewers will have a higher Stickiness Index rating number, indicating that more of the audience is tuned-in for the duration of the telecasts. Similarly, telecasts that generate the most social media interactions will have higher Social Activity. The Social Media Activity covers a range from 0 to many thousands; its value indicates the amount of 2nd Screen Activity that a given TV show is generating among all the shows that were discussed across multiple platforms.

Broadcast:
Stickiness Rank Rating Rank Telecast Network Day National Time Run Time Stickiness Index* Trendrr 2nd Screen Activity Score**
1 81 Copa Mundial – Eliminatorias TELMUN Fri 06/07 10:00 PM 120 142 303,474
2 82 Amores verdaderos UNIV Fri 06/07 9:00 PM 60 127 3,550
3 1 NBA Finals: Spurs at Heat ABC Sun 06/09 8:00 PM 180 122 1,935,601
4 124 El Señor de los Cielos TELMUN Thu 06/06 10:00 PM 60 121 951
5 11 NCIS: Los Angeles CBS Tue 06/04 9:00 PM 60 120 4,684
6 96 Qué bonito amor UNIV Thu 06/06 10:00 PM 60 119 774
7 120 La voz kids TELMUN Sun 06/09 8:00 PM 120 119 24,146
8 9 The Voice NBC Mon 06/03 8:00 PM 121 118 230,683
9 8 NCIS CBS Tue 06/04 8:00 PM 60 116 7,061
10 17 Blue Bloods CBS Fri 06/07 10:00 PM 60 116 3,488
11 93 Porque el amor manda UNIV Wed 06/05 8:00 PM 60 114 4,204
12 128 La Patrona TELMUN Thu 06/06 9:00 PM 60 113 2,055
13 3 60 Minutes CBS Sun 06/09 7:00 PM 60 112 4,365
14 114 Criminal Minds ION Thu 06/06 10:00 PM 60 112 N/A
15 15 Dateline NBC NBC Fri 06/07 8:00 PM 121 112 16,601
16 60 Bones FOX Fri 06/07 8:00 PM 60 110 6,177
17 12 48 Hours CBS Sat 06/08 10:00 PM 60 110 6,168
18 76 Law & Order: Special Victims Unit MyNet Mon 06/03 9:00 PM 60 110 N/A
19 14 Person of Interest CBS Thu 06/06 9:01 PM 60 109 5,377
20 20 The Bachelorette 9 ABC Mon 06/03 8:00 PM 121 108 181,702
 
Week of Jun 3-9, Cable:
Stickiness Rank Rating Rank Telecast Network Day National Time Run Time Stickiness Index* Trendrr 2nd Screen Activity Score**
1 290 Teen Wolf MTV Mon 06/03 10:00 PM 65 135 948,370
2 234 Love & Hip Hop Atlanta VH1 Mon 06/03 8:00 PM 60 135 232,341
3 88 Longmire A&E Mon 06/03 10:00 PM 61 131 17,210
4 120 Army Wives LIFE Sun 06/09 9:00 PM 60 130 15,365
5 622 Braxton Family Values WE Thu 06/06 9:00 PM 60 130 27,249
6 185 The Real Housewives of New Jersey BRAVO Sun 06/09 8:00 PM 60 130 35,783
7 66 Falling Skies TNT Sun 06/09 10:00 PM 60 128 68,943
8 435 The Haves and the Have Nots OWN Tue 06/04 9:00 PM 60 128 18,294
9 696 Perry Mason HALLMC Sat 06/08 10:00 PM 60 127 N/A
10 854 Bad Girls All Star Battle OXGN Tue 06/04 8:00 PM 60 126 39,971
11 1252 Touched by an Angel UPTV Mon 06/03 9:00 PM 60 126 N/A
12 992 The Bouquet UPTV Sun 06/09 7:00 PM 120 126 N/A
13 49 CMT Music Awards 2013 CMT Wed 06/05 8:00 PM 150 125 691,316
14 1007 The Waltons INSP Thu 06/06 9:00 PM 60 124 N/A
15 1 NBA Playoff: Pacers at Heat TNT Mon 06/03 8:30 PM 150 123 3,129,220
16 223 The Good Mother LIFE Sat 06/08 8:00 PM 120 123 2,756
17 828 CSI: Miami WE Sun 06/09 8:00 PM 60 122 N/A
18 392 Strawberry Summer HALL Sat 06/08 9:00 PM 120 121 820
19 23 NCIS USA Sun 06/09 10:00 PM 60 120 N/A
20 300 Castle TNT Wed 06/05 10:00 PM 60 120 N/A
[OXGN, BRAVO and USA are owned by NBC Universal, A&E and LIFE are owned by A&E Television Networks; WE is owned by AMCX;MTV and VH1 are owned by MTV Networks, a division of Viacom; Hallmark Movie Channel and Hallmark are owned by Crown Media Family Network; TNT is owned by Turner Broadcasting, Inc., a unit of Time Warner; OWN is owned by Discovery Communications, LLC; Inspiration Networks is owned by Inspiration Ministries; UPTV is owned by Uplifting Entertainment; CMT is owned by Corus Entertainment and Viacom.]

*Stickiness Index powered by Rentrak TV Essentials (www.rentrak.com)
**Trendrr Social Activity powered by Trendrr (trendrr.com)
Week of Jun 3-9, Combined Broadcast & Cable, sorted by Social Media Index:
Social Media Rank Telecast Network Day Trendrr 2nd Screen Activity Score*
1 NBA Playoff: Pacers at Heat TNT Mon 06/03 3,129,220
2 NBA Finals: Spurs at Heat ABC Thu 06/06 2,746,157
3 NBA Finals: Spurs at Heat ABC Sun 06/09 1,935,601
4 Teen Wolf MTV Mon 06/03 948,370
5 CMT Music Awards CMT Wed 06/05 691,316
6 Tony Awards CBS Sun 06/09 381,027
7 The Wanted Life E! Sun 06/09 270,253
8 Stanley Cup Playoff: Kings at Blackhawks NBC Sat 06/08 240,817
9 Love & Hip Hop Atlanta VH1 Mon 06/03 232,341
10 The Voice NBC Mon 06/03 230,683
11 Stanley Cup Playoff: Penguins at Bruins NBCSN Wed 06/05 227,536
12 Stanley Cup Playoff: Penguins at Bruins NBCSN Fri 06/07 213,105
13 WWE Monday Night Raw USA Mon 06/03 198,827
14 The Voice NBC Tue 06/04 186,411
15 The Bachelorette 9 ABC Mon 06/03 181,702
16 Pretty Little Liars ABC Family Tue 06/04 165,604
17 America’s Got Talent NBC Tue 06/04 160,758
18 Stanley Cup Playoff: Bruins at Penguins NBCSN Mon 06/03 148,309
19 Sam & Cat Nickelodeon Sat 06/08 113,640
20 MasterChef FOX Wed 06/05 79,666
[ABC and ABC Family are owned by the Walt Disney Company, NBCSN, NBC and USA are owned by NBC Universal; TNT is owned by Turner Broadcasting, Inc., a unit of Time Warner; MTV, Nickelodeon and VH1 are owned by MTV Networks, a division of Viacom; E! is owned by Comcast; CMT is owned by Corus Entertainment and Viacom; CBS is a division of CBS Corp; Fox is owned by Fox Entertainment Group, a unit of News Corp.]

*Trendrr Social Activity powered by Trendrr (trendrr.com)
Week of Jun 3-9, Combined Broadcast & Cable, Exclude Sports telecasts and Awards telecasts, sorted by Social Media Index:
Social Media Rank Telecast Network Day Trendrr 2nd Screen Activity Score*
1 Teen Wolf MTV Mon 06/03 948,370
2 The Wanted Life E! Sun 06/09 270,253
3 Love & Hip Hop Atlanta VH1 Mon 06/03 232,341
4 The Voice NBC Mon 06/03 230,683
5 The Bachelorette 9 ABC Mon 06/03 181,702
6 Pretty Little Liars ABC Family Tue 06/04 165,604
7 America’s Got Talent NBC Tue 06/04 160,758
8 Sam & Cat Nickelodeon Sat 06/08 113,640
9 MasterChef FOX Wed 06/05 79,666
10 The Secret Life of the American Teenager ABC Family Mon 06/03 73,018
11 Falling Skies TNT Sun 06/09 68,943
12 Keeping Up With the Kardashians E! Sun 06/09 68,037
13 So You Think You Can Dance FOX Tue 06/04 65,384
14 Hannibal NBC Thu 06/06 55,149
15 Burn Notice USA Thu 06/06 53,616
16 The Simpsons FOX Sun 06/09 53,284
17 Mad Men AMC Sun 06/09 52,721
18 Hell’s Kitchen FOX Thu 06/06 52,161
19 The Fosters ABC Family Mon 06/03 47,756
20 Revolution NBC Mon 06/03 47,732
[ABC and ABC Family are owned by the Walt Disney Company, NBC and USA are owned by NBC Universal; TNT is owned by Turner Broadcasting, Inc., a unit of Time Warner; MTV, Nickelodeon and VH1 are owned by MTV Networks, a division of Viacom; E! is owned by Comcast; Fox is owned by Fox Entertainment Group, a unit of News Corp; AMC is owned by AMCX.]

*Trendrr Social Activity powered by Trendrr (trendrr.com)
The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Excludes local programming and all premium non ad-supported channels.© Rentrak Corporation 2013 – Content in this chart is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.
About TV EssentialsRentrak’s TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics. 

About Rentrak Corporation (NASDAQ: RENT)

 

Rentrak is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

 

About Trendrr

 

Trendrr is a real-time company. Our technology harnesses the value of big-data with industry specific solutions. Solving the problem of processing, understanding, and leveraging social data around television, media, and brands. Trendrr.TV is the only service that tracks television engagement across multiple services, while providing multi-language and 24/7 tracking. For more about Trendrr, visit www.trendrr.com.

 

 

eesparza

Elia Esparza is a leading expert in communications and journalism targeting the burgeoning Hispanic market and has produced and written dozens of articles. President and CEO of Always Evolving PR and a Communications Specialist, Elia, incorporates her 18 years experience in the areas of entertainment and education public relations, and marketing. promotions, market research and translations (Eng/Span).