Just 37% Younger Latinos Say Media Accurately Representing Ethnic Groups

 But there is encouraging news about diversity in TV programs and films this Hispanic Heritage Month.”

National Harbor, MDIn a 2012 study conducted by Horowitz Associates, only 37 percent of Latino TV viewers surveyed say mainstream media does a god job of accurately representing ethnic and racial groups. But there’s encouraging news about diversity in television programs and films this Hispanic Heritage Month.

The nation’s top cable companies, in partnership with The League of United Latin American Citizens (LULAC), are presenting programs and movies that feature compelling Hispanic figures and events on cable’s On Demand service. The Hispanic-themed programming represents a broad industry effort to provide digital cable customers convenient access to relevant, factual and entertaining Hispanic and Latino television shows and movies – On Demand, all month long, with just a couple of clicks of the remote control.

Margaret Moran

“The Hispanic community in the U.S. consists of a multicultural people that have diverse political and religious views,” said LULAC National President Margaret Moran.  “Although we celebrate our culture every day, Hispanic Heritage Month is significant because it calls upon the Hispanic community to share our culture and rich traditions with the entire country.”

Cable Industry Answers with Diversity on Demand Programming for Hispanic Heritage Month

We hope you take advantage of this month-long programming of some of the best shows representing the very best of Latinos.

Hispanic Heritage Month programming highlights: (On-Demand)

A Storied Past: Struggles, Strife and Civil Rights—Gain new understanding of important events in history through the stories of the people who lived it. The dramatic account of Ernesto “Che” Guevara’s inspiring and thrilling youthful motorcycle trek across Latin America traces the origins of his revolutionary spirit.

Dramatic Interpretations – Award winning novels brought to life on film help to interpret history and culture.  While characters such as Cesar and Nestor Castillo — brothers and aspiring musicians who flee from Cuba to America in the hopes of reviving their failed musical careers — may be fictional, their stories are reflective of today’s challenges.

Live and Laugh – Kings of Latin Comedy George Lopez, Cheech Marin, Joey Medina, Alex Reymundo and Paul Rodriguez joke about unique cultural oddities while Carlos Mencia helps break down barriers by addressing ethnic stereotypes, racism and the inability to laugh at oneself.

Hispanic Hearth and Home— Complete the cultural immersion with a close look at food!  Simmer awhile with acclaimed chef Aaron Sanchez, owner of New York’s Centrico Restaurant and Tacombi, who prepares dishes with people he admires and takes viewers on visits to iconic spots in the Big Apple.

 

eesparza

Elia Esparza is a leading expert in communications and journalism targeting the burgeoning Hispanic market and has produced and written dozens of articles. President and CEO of Always Evolving PR and a Communications Specialist, Elia, incorporates her 18 years experience in the areas of entertainment and education public relations, and marketing. promotions, market research and translations (Eng/Span).