MIAMI, FL — March 29, 2017 –(HISPANICIZE WIRE) – It happens. Many digital influencers fall into a rut when building their personal brands. And aspiring bloggers don’t know where to start.

Author Ted Rubin has a simple theory about that.

“They worry too much about the message and don’t spend enough time being themselves,” Rubin says. “I’m inspired by so many great bloggers and micro-media producers because they write about what they’re passionate about.”

Rubin, a social media strategist, brand evangelist, author and personal branding guru, will once again share his insights at Hispanicize 2017, the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. Rubin’s keynote session, “Tell Your Story in a Way People Will Care,” will take place Tuesday, April 4th at 4:40 p.m. Sponsored by Hispanicize Wire, a multimedia press release distribution service specializing in the U.S. Latino market, Rubin will focus on the idea of moving from “Convince to Convert” to “Converse and Convert,” and share ideas on how to empower employees to empower one’s brand.

When asked about the evolution of personal branding over the last five years, Rubin cites the ability to post content anytime, anywhere, for any reason, and in so many different formats. Asked where he sees personal branding moving in the next 24 months, Rubin’s response – and advice — is no-nonsense: “I do not see anything dramatically different on the horizon. Stop worrying about what’s next, and concentrate on what's now.”

"I’m inspired by so many great bloggers and micro-media producers because they write about what they’re passionate about."
— Ted Rubin

This guy knows what he’s talking about. The most followed CMO on Twitter, Rubin started using and evangelizing the term ROR, Return on Relationship, and its hashtag #RonR in 2009. While he left his post as Chief Social Marketing Officer of Collective Bias, a shopper-focused influencer marketing company that he built with Walmart’s then Head of Emerging Media, John Andrews, in 2013, Rubin remained a principal shareholder until its 2016 sale to Inmar.

“Ted’s sessions are always exciting and memorable, a potent mix of social media marketing philosophy and actionable tips,” said Bill Gato, CEO and partner of Hispanicize Wire. “As a niche Latino multimedia press release distribution service, we’re also in the business of assisting Hispanics and brands to tell their stories and grow their long-term influence. Ted’s philosophy aligns with our mission and our values.”

Rubin defines Return on Relationship as “the value that is accrued by a person or brand due to nurturing a relationship.” To develop greater ROR, Rubin advises listening carefully to one’s audience and their unbiased feedback about one’s brand, and then to make product/service changes based on that feedback.

Rubin’s energetic sessions are often among the most well attended at Hispanicize and he feels a connection to the Latino community.

“I love the Hispanic/Latino community because they are so warm, welcoming, and eager to connect, engage and learn,” Rubin says. “First and foremost I have always felt that my Return on Relationship message is an integral part of the culture, and second, the community totally over-indexes with their use of mobile and social, so all I do, and share, falls on eager ears."

About Hispanicize Wire
Miami-based Hispanicize Wire is an innovative and economical multimedia press release distribution platform tailored to serve brands, marketing agencies, small businesses and non-profit organizations. Hispanicize Wire offers comprehensive national, state and city-specific distributions to U.S. Hispanic/Puerto Rico media, bloggers and influencers. The Latino newswire platform offers clients a wide range of budget-friendly multimedia and social media capabilities and online guaranteed placements that are priced at a fraction of what traditional wire services cost. The Hispanicize Wire platform features a social media optimized, SEO-friendly, beautifully designed and bilingual web site that allows clients to post photos, YouTube videos, PDFs, biographies, presentations, brochures and more. Hispanicize Wire is the only Latino wire service that always includes multimedia posting as a standard feature. Hispanicize Wire is a low cost, flat-rate based service that never charges clients text overage rates.

About Ted Rubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.

Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship was released January 2013, How To Look People in the Eye Digitally was released January 2015, and The Age of Influence… Selling to the Digitally Connected Customer is due April 2017.