VIVA Broadway Kicks Off Hispanic Heritage Month in Times Square

The Broadway League will kick off Hispanic Heritage Month with a special VIVA BROADWAY free outdoor celebration. For the fourth consecutive year, The Broadway League is working in partnership with AARP to champion VIVA BROADWAY. This year’s event, which is sponsored by Spectrum, with support provided by the Times Square Alliance, will take place in Duffy Square (W 46th St. & Broadway) on Friday, September 15, 2017 from 6:30-7:30 PM (weather permitting). Lin-Manuel Miranda and John Leguizamo (Latin History for Morons) will co-host the festivities.

 The program will include special guest appearances and performances from current and past Broadway stars including Ana Villafañe and cast members from On Your Feet! The Story of Emilio & Gloria Estefanas the show launches its national tour. Performers will also include Rodney Ingram (The Phantom of the Opera), and Emma Pfaeffle (Charlie and the Chocolate Factory). In addition, Mandy Gonzalez (Hamiltonwill debut her upcoming single, “Fearless,” written for her by Lin-Manuel Miranda The event coincides with Broadway Week, the semi-annual promotion that offers two-for-one tickets to participating Broadway shows.

VIVA BROADWAY is an audience development partnership with the Hispanic community to help bridge the world of Broadway with Latino audiences around the country. The long-term initiative aims to increase awareness about Broadway while culturally enriching lives, bringing families together, and building new careers in the theatre.

 For more about VIVA BROADWAY visit broadway.org/info/viva-broadway! Performers are subject to change. For Broadway information in NYC as well as for shows on tour across North America and internationally, visit Broadway.org.

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