Kicking-off this year’s NGLC/LA event is an unprecedented line-up of executives from some of the top shops in the U.S. specialized in Latino communications. Hear from our diverse panel whose backgrounds span from creative to media and beyond, as they discuss their philosophies about the New Generation Latino audience and its impact on shaping our industry. Moderated by Joe Kutchera, author of Latino Link, the Agency Executive Sit-Down will lay the foundation for the rest of the conference that will be exploring the NGL market across media, marketing and entertainment.
As more Fortune 500 companies begin to segment their marketing plans to include New Generation Latinos, important key learnings about how best to target and communicate with the audience are surfacing. We’ll hear from some of the top advertisers who are actively marketing to NGLs, and what successful tactics they’ve implemented in addition to the hurdles they’ve faced.
Lupe De Los Santos – Group Manager, Hispanic Ent. Marketing, Clorox Co.
Hector Galvan – Hispanic Corp. Comm. Mgr., Sprint/Sprint Prepaid Group
Felix Palau – VP, Marketing, Tecate, Indio & Bohemio
Verena Sisa – VP, Chief Strategy Officer, Conill/Saatchi & Saatchi
Moderator: Ken Muench – Chief Strategy Officer & Founder, Collider Agency
Hear firsthand insights from top TV executives whose backgrounds span across the Latino and General markets. This panel will explore different strategies utilized to reach and connect with NGL viewers leading with culture and lifestyle as the primary drivers. Moderated by Identity Worldwide’s, Madeline Beniflah, this diverse panel of executives is ready to share their knowledge and strategies of how best to navigate the critical medium of television when engaging NGLs.
Jenny Alonzo – Head of Marketing, NUVOtv
Benjamin DeJesus – Chief Creative Officer, NGL Media
Bel Hernandez – CEO, Latin Heat Media
Peter Hopkins – Director, Business Development, Time Warner Cable Media
Flavio Morales – EVP, Big Vida Entertainment
Moderator: Madeline Beniflah – SVP, Media Director, Identity Worldwide
The NGLC is pleased to present a special in-depth conversation with FX President, John Landgraf, as he discusses the network’s forthcoming crime thriller entitled, The Bridge. Starring Demian Bichir in the lead role of Marco Ruiz, a homicide investigator for the state of Chihuahua, Mexico, The Bridge’splot centers around a body that is dumped on the El Paso-Ciudad Juárez border forcing Ruiz to work with his American counterpart to solve the crime. This special session presented by Fox Audience Strategy will delve into how FX came to green light this exciting new show and why the network believes it will resonate with NGLs and their core audience overall.
Demian Bichir – Actor & Star of FX’s The Bridge
John Landgraf – President, FX
Moderator: Mike Valdés-Fauli – President, JeffreyGroup
The importance of connecting with NGLs through music cannot be understated. Record labels, marketers and event companies alike are hugely invested in the space, and constantly looking for new ways to attract this coveted demographic. Hear from top industry executives whose diverse experiences in the NGL music space will provide a well-rounded point of view about what has worked best for them and their marketing partners when engaging this highly fragmented audience.
Tomas Cookman – President, Cookman International
Yvonne Drazan – Latin Director of A&R West Coast & Mexico, PeerMusic
Luis Estrada – GM, Universal Music Latino & Machete/Universal Latin Ent.
Cesar Martinez – VP, Multicultural Sales, Live Nation
Moderator: Porfirio Pina – CEO, Porfirio Pina Entertainment
New media has yielded a younger, savvier and more technically minded audience. This is particularly true of New Generation Latinos who are the driving force behind digital media growth among U.S. Hispanics. This exciting panel will explore what it takes to be a relevant player in the NGL space featuring some of the most innovative digital players in the marketplace.
Rene Alegria – CEO, Mamiverse Media
James Briggs – Co-Founder & CEO, Briabe Mobile
Rodrigo Salem – Head of Sales, U.S. Hispanic & Pan Reg. LatAm, Facebook
Liz Sarachek Blacker – CRO, Terra Networks USA
Rafael Urbina – CEO, Batanga Media
Moderator: Jose Villa – President, Sensis
The NGLC is honored to have Taboo from The Black Eyed Peas participating in this year’s celebrity sit-down moderated by 93.9FM’s RaqC. The discussion will be an intimate one-on-one in which Taboo will be sharing his personal stories and thoughts about New Generation Latinos’ impact in the worlds of media, marketing, music and entertainment.
Taboo – Member Of Multi-Platinum Group, The Black Eyed Peas
Moderator: RaqC – TV & Radio Personality / 93.9 FM
The NGLC is honored to have Marc Cherry, Creator & Executive Producer of Lifetime’s new series, Devious Maids, along with Executive Producer Sabrina Wind and two of the show’s stars Judy Reyes and Edy Ganum, participating in an exclusive conversation to cap-off our LA event. Co-produced by Eva Longoria, Devious Maids represents an important collaboration for the star and the man who created Desperate Housewives, one of TV’s most successful shows ever. This intimate conversation will delve into each of our panelists’ personal stories and the roads they traveled that ultimately brought them together around Devious Maids, an exciting new TV show featuring no fewer than five Latina stars.
Marc Cherry – Creator & Executive Producer
Edy Ganum – Actor
Judy Reyes – Actor
Sabrina Wind – Executive Producer
Moderator: Mario Lopez – Actor, TV Host & Best-Selling Author
NGLC/LA Conference Schedule
Tuesday, June 4, 2013
SLS Beverly Hills Hotel (CLICK HERE for directions)
8:00am – 9:00am Registration & Breakfast
9:00am – 9:20am Welcome Remarks
9:20am – 10:05am Agency Executive Sit-Down
10:10am – 10:55am Marketing Panel
10:55am – 11:15am Coffee Break
11:20am – 12:05pm TV Panel
12:05pm – 12:55pm FX’s The Bridge Sit-Down
12:55pm – 1:50pm Luncheon
1:50pm – 2:05pm ”Mi Tide” Case Study
2:10pm – 2:55pm Music Panel
2:55pm – 3:05pm Terra Networks USA Case Study
3:05pm – 3:50pm Digital Panel
3:50pm – 4:10pm Coffee Break
4:10pm – 4:20pm Ethnifacts Case Study
4:20pm – 5:05pm Celebrity Sit-Down
5:10pm – 5:55pm Lifetime’s Devious Maids In Conversation
5:55pm – 7:00pm Cocktail Networking Reception