Spotlight on New Generation Latinos at NGL Conference June 4th

NGL.500Agency Executive Sit-Down

Kicking-off this year’s NGLC/LA event is an unprecedented line-up of executives from some of the top shops in the U.S. specialized in Latino communications.  Hear from our diverse panel whose backgrounds span from creative to media and beyond, as they discuss their philosophies about the New Generation Latino audience and its impact on shaping our industry.  Moderated by Joe Kutchera, author of Latino Link, the Agency Executive Sit-Down will lay the foundation for the rest of the conference that will be exploring the NGL market across media, marketing and entertainment.


Marketing Panel

As more Fortune 500 companies begin to segment their marketing plans to include New Generation Latinos, important key learnings about how best to target and communicate with the audience are surfacing.  We’ll hear from some of the top advertisers who are actively marketing to NGLs, and what successful tactics they’ve implemented in addition to the hurdles they’ve faced.

Lupe De Los Santos – Group Manager, Hispanic Ent. Marketing, Clorox Co.

Hector Galvan – Hispanic Corp. Comm. Mgr., Sprint/Sprint Prepaid Group

Felix Palau – VP, Marketing, Tecate, Indio & Bohemio

Verena Sisa – VP, Chief Strategy Officer, Conill/Saatchi & Saatchi

Moderator:  Ken Muench – Chief Strategy Officer & Founder, Collider Agency


TV Panel

Hear firsthand insights from top TV executives whose backgrounds span across the Latino and General markets.  This panel will explore different strategies utilized to reach and connect with NGL viewers leading with culture and lifestyle as the primary drivers.  Moderated by Identity Worldwide’s, Madeline Beniflah, this diverse panel of executives is ready to share their knowledge and strategies of how best to navigate the critical medium of television when engaging NGLs.

Jenny Alonzo – Head of Marketing, NUVOtv

Benjamin DeJesus – Chief Creative Officer, NGL Media

Bel Hernandez – CEO, Latin Heat Media

Peter Hopkins – Director, Business Development, Time Warner Cable Media

Flavio Morales – EVP, Big Vida Entertainment

Moderator:    Madeline Beniflah – SVP, Media Director, Identity Worldwide


the-bridge-DemianFX’s The Bridge Sit-Down

The NGLC is pleased to present a special in-depth conversation with FX President, John Landgraf, as he discusses the network’s forthcoming crime thriller entitled, The Bridge.   Starring Demian Bichir in the lead role of Marco Ruiz, a homicide investigator for the state of Chihuahua, Mexico, The Bridge’splot centers around a body that is dumped on the El Paso-Ciudad Juárez border forcing Ruiz to work with his American counterpart to solve the crime.  This special session presented by Fox Audience Strategy will delve into how FX came to green light this exciting new show and why the network believes it will resonate with NGLs and their core audience overall.

Demian Bichir – Actor & Star of FX’s The Bridge

John Landgraf – President, FX

Moderator:   Mike Valdés-Fauli – President, JeffreyGroup


Music Panel

The importance of connecting with NGLs through music cannot be understated.  Record labels, marketers and event companies alike are hugely invested in the space, and constantly looking for new ways to attract this coveted demographic.  Hear from top industry executives whose diverse experiences in the NGL music space will provide a well-rounded point of view about what has worked best for them and their marketing partners when engaging this highly fragmented audience.

Tomas Cookman – President, Cookman International

Yvonne Drazan – Latin Director of A&R West Coast & Mexico, PeerMusic

Luis Estrada – GM, Universal Music Latino & Machete/Universal Latin Ent.

Cesar Martinez – VP, Multicultural Sales, Live Nation

Moderator:    Porfirio Pina – CEO, Porfirio Pina Entertainment


Digital Panel

New media has yielded a younger, savvier and more technically minded audience.  This is particularly true of New Generation Latinos who are the driving force behind digital media growth among U.S. Hispanics.  This exciting panel will explore what it takes to be a relevant player in the NGL space featuring some of the most innovative digital players in the marketplace.

Rene Alegria – CEO, Mamiverse Media

James Briggs – Co-Founder & CEO, Briabe Mobile

Rodrigo Salem – Head of Sales, U.S. Hispanic & Pan Reg. LatAm, Facebook

Liz Sarachek Blacker – CRO, Terra Networks USA

Rafael Urbina – CEO, Batanga Media

Moderator:  Jose Villa – President, Sensis

Celebrity Sit-Down

The NGLC is honored to have Taboo from The Black Eyed Peas participating in this year’s celebrity sit-down moderated by 93.9FM’s RaqC.  The discussion will be an intimate one-on-one in which Taboo will be sharing his personal stories and thoughts about New Generation Latinos’ impact in the worlds of media, marketing, music and entertainment.

Taboo – Member Of Multi-Platinum Group, The Black Eyed Peas

Moderator:  RaqC – TV & Radio Personality / 93.9 FM


o-DEVIOUS-MAIDS-570Lifetime’s Devious Maids In-Conversation

The NGLC is honored to have Marc Cherry, Creator & Executive Producer of Lifetime’s new series, Devious Maids, along with Executive Producer Sabrina Wind and two of the show’s stars Judy Reyes and Edy Ganum, participating in an exclusive conversation to cap-off our LA event. Co-produced by Eva Longoria, Devious Maids represents an important collaboration for the star and the man who created Desperate Housewives, one of TV’s most successful shows ever.  This intimate conversation will delve into each of our panelists’ personal stories and the roads they traveled that ultimately brought them together around Devious Maids, an exciting new TV show featuring no fewer than five Latina stars.

Marc Cherry – Creator & Executive Producer

Edy Ganum – Actor

Judy Reyes – Actor

Sabrina Wind – Executive Producer

Moderator:  Mario Lopez – Actor, TV Host & Best-Selling Author


NGLC/LA Conference Schedule

Tuesday, June 4, 2013

SLS Beverly Hills Hotel (CLICK HERE for directions)

8:00am – 9:00am                 Registration & Breakfast

9:00am – 9:20am                 Welcome Remarks

9:20am – 10:05am               Agency Executive Sit-Down

10:10am – 10:55am               Marketing Panel

10:55am – 11:15am                 Coffee Break

11:20am – 12:05pm                TV Panel

12:05pm – 12:55pm                FX’s The Bridge Sit-Down

12:55pm – 1:50pm                  Luncheon

1:50pm – 2:05pm                   ”Mi Tide” Case Study

2:10pm – 2:55pm                    Music Panel

2:55pm – 3:05pm                    Terra Networks USA Case Study

3:05pm – 3:50pm                    Digital Panel

3:50pm – 4:10pm                    Coffee Break

4:10pm – 4:20pm                    Ethnifacts Case Study

4:20pm – 5:05pm                    Celebrity Sit-Down

5:10pm – 5:55pm                     Lifetime’s Devious Maids In Conversation

5:55pm – 7:00pm                     Cocktail Networking Reception


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