Latinos: The Emerging Economic Market In The U.S.

Hundreds of Chicago Latinos Came Together for the Adelante Movement, a Day-long Event of Personal Empowerment, Economic Literacy and Entrepreneurship Information

Four Ladies step n repeat
L-R: Nely Galán, Rosie Castro, Sandra Cisneros, Nell Merlino  (Photo:  Enrique Castillo) 

Chicago, IL — According to a new study by Nielsen, “Latinas are key drivers of Hispanic economic power in the U.S.”  They are outpacing Latino males in education and career, expanding their purchasing power and shopping for the entire family.  And Chicago Latinas are leading the way.  Hundreds of them came together Saturday orThe Adelante Movement: Chicago, a free, day-long program featuring inspirational speakers, business workshops, networking sessions, information about job opportunities at Coca-Cola, personal and professional development tips as well as financial and business advice to help Chicago Latinas create economic prosperity for their families. Watch:


Nely Interviews Rosie Castro

Presented by Coca-Cola, Adelante Chicago took place Saturday, October 12 at The Museum of Broadcast Communications and featured Nely Galán TV Producer and founder of The Adelante Movement, (“The View,” “Celebrity Apprentice with Donald Trump,” creator of the hit reality seriesThe Swan”),  Sandra Cisneros, Chicago native, world-renowned author and MacArthur Fellow; Rosie Castro, political activist and mother of San Antonio Mayor Julián Castro and his brother U.S. Congressman Joaquín Castro; and Nell Merlino, Founder and President of Count Me In for Women’s Economic Independence.  Watch and be inspired:


Women praying yay

In addition, as part of The Coca-Cola Company’s 5by20 initiative which enables the economic empowerment of 5 million women entrepreneurs across the Company’s global value chain by the year 2020, Adelante Chicago included a panel of industry experts who provided solutions and practical business information to the women on the spot.

Hashtags:  #AdelanteChicago, #nelygalan, #NellMerlino, #SandraCisneros, #RosieCastro, #AdelantePower #5by20

Follow on Twitter:   @AdelantePower, @Nely_Galan, @NellMerlino, @Castrocountry, @CocaCola, @LaFlowers, @TheConlinCo, @IsisaraBey, @MargeryMiller, @Idaima8, @GenAnderson

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Elia Esparza is a leading expert in communications and journalism targeting the burgeoning Hispanic market and has produced and written dozens of articles. President and CEO of Always Evolving PR and a Communications Specialist, Elia, incorporates her 18 years experience in the areas of entertainment and education public relations, and marketing. promotions, market research and translations (Eng/Span).