Latino MediaCon & Expo Showcases Talent, Media & Brands

Pasadena, CA – The National Hispanic Media Coalition (NHMC) announces the 2012 Latino MediaCon & Expo taking place July 20-21 at the Pasadena Convention Center at 300 E. Green Street in Pasadena. MediaCon will convene media advocates and influencers, industry executives and celebrity talent to network, discuss trends and gain insight on emerging issues.   Haim Saban, Univision Chairman and CEO of Saban Capital Group will be the featured keynote speaker at the luncheon on July 20th.

The two-day conference is uniquely designed as both a Latino media industry event as well as a Latino entertainment consumer showcase. The Entertainment Expo, which takes place on July 21 from 11:00 a.m. to 5:00 p.m., is free and open to the public. There will be 60 entertainment and media booths highlighting media properties, launches, upcoming programming and diversity initiatives. Scheduled attractions include musical performances on two stages, comedians, celebrity meet and greets and autograph sessions with talent Cierra Ramirez, the newest cast member of the ABC Family’s hit Secret Life of the American Teenager; Art Laboe, Oldies but Goodies syndicated radio personality; and Power 106 radio host Big Boy, with others to be announced soon.

“As our signature event, Latino MediaCon will provide us with a unique platform to feature the industry’s leading innovators and extraordinary Latino talent.”  said Alex Nogales, National Hispanic Media Coalition President & CEO.

On board to discuss the evolving media industry will be distinguished leaders including producer Elizabeth Avellán, (Spy Kids, Sin City, Machete) Co-Owner and Vice President of Troublemaker Studios and President of EYA Productions; Rick Sanchez, journalist and news anchor; director Patricia Riggen, (La Misma Luna, Girl in Progress) nominated for a Directors Guild of America award for the Disney musical Lemonade Mouth; Susan Gonzales, Head of Community Engagement for Facebook; Ivan de Paz, President and CEO of DePaz Management; Maria Elena Salinas, Univision’s Emmy-Award-winning journalist; Kimberly Myers, Director of Diversity for the Writers Guild of America West; Maria Timpani, Senior Business Representative at SAG-AFTRA New Media; Alicia Rivera Frankl, President of Production and Finance for Tayrona Films Inc. and Co-Chair of the Directors Guild of America’s Latino Committee; writer/director Jesús Salvador Treviño, (Law & Order, ER, Bones) and founder of;  and Ligiah Villalobos, writer and executive producer of the independent feature film La Misma Luna. More speakers will be announced in the coming weeks.

Latino MediaCon panels will cover hot industry topics such as:

  • The New General Market: Power of the Latino Entertainment Consumer
  • Decidimos: Will Latinos Decide the Presidential Election?
  • Latinos in Social Media: Technology Leaders in the Digital World
  • Case Study in Successful TV Programming
  • Latinas Entertainment Institute
  • Access Hollywood: Cracking the Code to Success in Tinseltown
  • Case Study in Successful Cable TV Programming
  • The A to Z of the Hollywood Guilds: Impacting and Influencing Your Industry Career
  • MediaCon Celebrity Spotlight Series
  • Filmmaker Creative Series
  • Cable TV’s Wild West of Programming

For additional conference information or to register, visit or call (626) 792-6462. For sponsorship and exhibit opportunities contact MediaCon Producer David Chavez at (816) 507-7877 or e-mail him at The Latino MediaCon & Expo event is produced by the NHMC and LatinPointe.

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