Disney Imagineer and Inventor Alfredo Ayala Kick Starts Hispanicize 2012

Ayala Keynote on Innovation, Creativity and Entrepreneurship April 11

Miami, FL
– Disney “Imagineer,” inventor and world class speaker Alfredo Ayala, owner of 10 patents and part of an elite team of engineers that designs Disney’s secret cutting edge technology, will kick start Hispanicize 2012 with a rousing breakfast keynote about innovation and creativity April 11.
Ayala’s appearance will be an early bookmark to a four-day, 85-session program April 10-13 in Miami that features inspiring Latinovator Award recipients Emilio Estefan (19-time GRAMMY-winning Music Producer), Cesar Millan (The Dog Whisperer), Maria Elena Salinas (Univision anchor) and Nely Galan (Entrepreneur, The Swan) as well as the top trends and trendsetters in Latino social media, advertising, media, blogging, public relations and filmmaking.

“The fact one of Disney’s elite inventors is Latino gives us great pride and also sets the tone for the creativity, innovation and entrepreneurship that runs through the veins of Hispanicize 2012’s epic program,” said Manny Ruiz, creative director and organizer of the event.

Ayala, responsible for leading Research & Development project teams, has helped design and create innovative effects for the Haunted Mansion, Finding Nemo Submarine Voyage and Soarin, among many projects.  Most recently he was part of a team working on the next generation of Audio-Animatronics figures called Autonomatronics.  Many of Ayala’s past and present cutting-edge projects are categorized as classified or Top Secret.  In 2007 he was the recipient of the Walt Disney lmagineering Spirit of lnovention Award.
In addition to Ayala and the one-on-one, event-wide interviews with the 2012 Latinovators, Hispanicize 2012 will bring focus to Latino entrepreneurship and technology through other programs and sessions, including:

“Entrepreneurs Roundtable with Latino Tech and Media Entrepreneurs” (April 10): Silicon Valley may believe Latinos are not in tech but this roundtable will feature several Latino tech and social entrepreneurs and start-up will prove that the real problem with Silicon Valley is its self-centeredness.  It’s going to be spicy as all of this year’s Latino tech, social media and media company start-ups of Hispanicize 2012 get acknowledged.

“Kill the Crabs: Why Latinos Struggle with the ‘Crabs in the Bucket’ Syndrome and How to Overcome It” (April 11):  In this powerful session a panel of senior professionals from the fields of business, sociology, marketing and entertainment will take an unflinching look at the “Crabs in the Bucket” syndrome and examine what Latino leaders can do to help overcome it.

“Blood, Sweat & Tears: Digital Success Stories From Four Latino Media Entrepreneurs” (April 13):  In this general assembly lunch session you will hear the behind-the-scenes stories of four Latino entrepreneurs who launched successful media ventures like TodoBebe, LatCom Communications (creators of iCaramba), Crafty Chica, Hispanic PR Wire and Hispanic Digital Network.  Learn about their humble beginnings, how they developed their business concepts, built momentum, attracted talented partners and overcame daunting hurdles on their path to success.

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