ALMA Awards® With Hollywood Favorites Airs Sept 21st 8PM/NBC

Eva Longoria, George Lopez Reunite for 3rd time as Co-Hosts!

Music Superstar Christina Aguilera to receive Special Achievement Award!  

George Lopez and Eva Longoria at 2011 ALMA's

America Ferrera, Michael Pena, Nicole Richie and Wilmer Valderrama Confirmed As Presenters

Hispanic Cable Network mun2 to Present ALMA Awards Red Carpet Special;  Spanish-language Telemundo to Host Official ALMA Awards Website and Comcast’s Xfinity TV Customers to Have Access to the Show on Demand

Universal City, CA – Popular performers Eva Longoria and George Lopez will return as co-hosts of the 2012 NCLR ALMA Awards®, a star-studded kickoff to Hispanic Heritage Month that will air Friday, September 21 (8:00-9:00 p.m. ET) on NBC.  Christina Aguilera, a five-time Grammy winner and popular coach on NBC’s Emmy-nominated hit series “The Voice,” will receive the 2012 NCLR Special Achievement Award for her incredible career and exceptional work in philanthropy. America Ferrera, Michael Pena, Nicole Richie and Wilmer Valderrama will be among the many presenters on hand to celebrate the accomplishments of some of the most prolific Latinos in the entertainment industry, spanning music, television and film.

This year marks the third time that Longoria and Lopez will co-host the NCLR ALMA Awards® after sharing hosting duties in 2009 and 2011. Longoria, the Golden Globe-nominated, Screen Actors Guild Award-winning and ALMA Award-winning actress, producer, businesswoman and philanthropist, is executive producer of the upcoming NBC dating series Ready for Love and just finished her eighth and final season of Desperate Housewives.

Lopez is a multi-talented entertainer whose careers spans film, television, stand-up comedy and late-night television.  He hosted his late-night talk show Lopez Tonight for two seasons, after co-creating, writing, producing and starring in his ground-breaking hit sitcom George Lopez, which ran for six seasons and remains a hit with viewers in syndication. This summer, he hosted the dating series Take Me Out, and debuted his third solo stand-up special.

One of the most accomplished performers of the last decade, Aguilera has sold more than 30 million albums worldwide and won five Grammy Awards.  No stranger to the ALMA Awards, Aguilera has received ten ALMA Award nominations and taken home three ALMAs. She has served as global spokesperson for Yum! Brands’ World Hunger Relief effort since 2009 where her participation has helped raise over $80 million for the World Food Programme (WFP) and other hunger relief agencies.

Fans can cast their votes for their favorite nominees for the 2012 NCLR ALMA Awards® online at www.ALMAAwards.com through September 7, 2012.  Those who vote will get the chance to win a VIP experience for two to the NCLR ALMA Awards,® including airfare, hotel, VIP tickets to the show, and an invitation to the VIP Post-Party

Winners of the NCLR ALMA Awards will be determined by evaluating votes cast as well as box office, Nielsen, and Billboard rankings, and in consultation with the NCLR ALMA Awards Production Leadership Team.  Selection rules and eligibility are posted at www.almaawards.com. Not all awards will be presented on-air during the NBC special.  However, viewers can watch the remaining award presentations during the preshow streamed online via www.telemundo.com/almaawards. Viewers can also watch the entire special online after it airs via http://telemundo.com/almaawards and on  www.nbc.com/alma-awards/.

The 2012 NCLR ALMA Awards® will be produced by Dick Clark Productions’ executive producers Orly Adelson and Barry Adelman, along with Eva Longoria and Janet Murguía, President and CEO of NCLR.  NBC will air the initial broadcast and mun2 will present the ALMA Awards Red Carpet special and rebroadcast the show. Telemundo will host the official ALMA Awards website at http://www.telemundo.com/almaawards with social media playing an integral role in the star-studded crossover show, managing the fan conversations and curating exclusive content and behind the scenes interviews.  Comcast will leverage its cable outlets to both promote and provide the show to viewers via video on demand. Pepsi will return as the show’s Presenting Sponsor.

For additional information, including announcements about the presenters and performers at this year’s ceremony, please visit www.almaawards.com  and follow the show on Twitter http://www.twitter.com/AlmaAwards.  Information is also available on  www.nbc.com/alma-awards/.

NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans. For more information on NCLR, please visit www.nclr.org or follow along on Facebook and Twitter.

 

eesparza

Elia Esparza is a leading expert in communications and journalism targeting the burgeoning Hispanic market and has produced and written dozens of articles. President and CEO of Always Evolving PR and a Communications Specialist, Elia, incorporates her 18 years experience in the areas of entertainment and education public relations, and marketing. promotions, market research and translations (Eng/Span).