Brands, Case Studies & Research Hightlights at Hispanic Advertising Track at Hispanicize 2012

Miami, FL  – Some of the nation’s most respected leaders from Hispanic brands, research and agencies will present at Hispanicize 2012 ( as part of the event’s sweeping Hispanic advertising and integrated marketing agenda unveiled today.

Now in its third year, Hispanicize 2012 (April 10-13 in Miami) is the annual event focused on Latino trends and trendsetters in social media, marketing, entertainment, and media.

“Our Hispanic advertising sessions track is completely brand, research and trends-centric because that’s what brands want,” said Manny Ruiz, Hispanicize 2012 organizer and creative director.  “With today’s announcement Hispanicize 2012 now becomes the first ever event to unite an in-depth agenda focused on every single discipline of Hispanic marketing: advertising, social media, PR, bloggers, digital and media.”

“This Hispanic advertising track offers brands the latest best practices, data and actionable insights they need to succeed in 2012 and beyond,” said Gustavo Razzetti, Chief Strategy & Engagement Officer at Grupo Gallegos and chair of the advertising committee of the Hispanicize 2012 advisory board.

To underscore the event’s focus on trends and research, Hispanicize 2012 has partnered with the U.S. Census Bureau.  The Census Bureau will showcase research and analysis in various sessions related to advertising to Latinas, youth and the Digital Divide, among others.

Hispanicize 2012’s roster of presenters currently features senior Hispanic brand marketers and non profit organization speakers from Unilever, Disney, BlackBerry, State Farm, Google, Dunkin Donuts, Suave, Clorox, General Motors, RadioShack, UnitedHealthcare, Wal-Mart, Sprint, McDonald’s, Diageo, Ford, LiveStrong, the March of Dimes and the United Farmworkers, among others.

Altogether more than 110 speakers will present more than 65 sessions at Hispanicize 2012, including social media and filmmaking, which are about to be announced.  (See most recent list of speakers here).

Among this year’s advertising-related sessions are:

– The U.S. Census 2012 Update: An In-Depth Look at the Latest Numbers and Their Implications

– The Power of Musica: An Inside Look at BlackBerry’s Innovative Q’Viva Platform and What We Can Learn About Effectively Marketing to Latinos through Music

– CASE STUDY: State Farm Hispanic Advertising Campaign

– Why Not Do It For Real?: Reality Advertising and the Latino Consumer

– For the Brand’s Greater Good: Best Practices for Productive and Positive Agency Collaboration

– Innovative, Digital and Influential: The New Face and Growing Pace of New Generation Latinos

– Digital Éxito 3.0: Great Digital Case Studies from the Hispanic Portals

– Overcoming the Mariachi Band Syndrome: How Young Creatives are Moving Boldly Beyond Latino Stereotypes

– Break On Through to the Latino Side: Selling Breakthrough Latino Creative

– All Shapes y Sizes: Overcoming the Challenges of Targeting Bicultural Consumers

Hispanicize 2012 Sponsors and Media Partners

Hispanicize 2012 sponsors include BlackBerry, Walmart, Univision, Sprint, RadioShack, UnitedHealthcare, Clorox, Fox News Latino, Diageo, Herbalife, Terra, Transitions, Visit Orlando, The Axis Agency, JeffreyGroup, Fleishman-Hillard, Newlink Americas, PR Newswire, Business Wire, Sensis, Critical Mention and others.  Hispanicize 2012 media partners include Getty Images Latin America/Hispanic, Latin Heat Media, Billboard Latin Music, AdWeek, Hispanic Market Weekly, LatinVision and the National Association of Hispanic Publications (NAHP).

Sponsorship information is available by emailing or contacting tel: 203.364.4779.  The conference hashtag is #HISPZ11.  To sign up for conference-related Twitter headlines visit

Hispanicize 2012 is a partnership of Hispanicize, the Hispanic Public Relations Association (HPRA) and the Public Relations Society of America (PRSA).

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One thought on “Brands, Case Studies & Research Hightlights at Hispanic Advertising Track at Hispanicize 2012

  • March 19, 2012 at 11:22 AM

    Here is my basic understanding. I’m a Puerto Rican who doesn’t mind being caleld a Latino/a or Hispanic. However, a lot of other Latinos/Hispanics are extremely particular about what they’re caleld (God I’ll embarressed if I get any of this wrong):Spanish- Someone from Spain. It’s acceptable to call someone who comes from Spain Spanish, but say, a Cuban couldn’t be caleld Spanish. All Latinos/Hispanics originally do come from Spain if you trace back into their family history far enough, but the term Spanish is correct only if they come from Spain recently.Hispanic- Well, Hispanic. The word descends from Spanish, but not people neccessarily that came right from Spain. A lot of Mexicans prefer this term. Not Brazilians, Italians or Portuguese are Hispanic. I’ll explain further below Latino is a broad term- It can mean Hispanics but it also includes Portuguese, Italians, Brazilians, etc.. They can be Latino, but not Hispanic. I know a lot of Carribean Latinos (Puerto Ricans, Dominicans, etc.) prefer the term Latino. Latino/Latina comes from the language Latin.You’re going to find a lot of different answers in different places. A lot of people don’t know the difference or think they’re all the same.Good luck

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