|
Covering
Latino Hollywood Since 1992
Latin Heat
has carved a niche unchallenged by any publication catering to the
English-speaking Latino.
Every
quarter, Latin Heat delivers 30,000 affluent readers, all of whom
spend a significant amount of time with the publication. And they provide a
higher level of ad recall, which is exactly what you want.
Demographics
The main
core of our readers:
·
are
ages 24 - 55 Male & Female
·
have an income between $50,000 to $350,000
·
have a median age of 32.5
·
70%
are college educated
·
and
60% of them watch English-language TV primarily and Spanish-language
secondarily
Distribution is national
Los Angeles, New York, Miami, Chicago and Texas, with a newsstand
sell-through of 48%, with subscribers across the U.S.
Internationally
Mexico, Venezuela, Argentina, Columbia, UK., Spain, and France. Strongly
subscription-driven, in its twelfth year, Latin Heat has enjoyed a
steady 5%- to 7.5% monthly subscription increase.
Readership
is comprised of high-profile entertainment industry professionals, including
Talent, Directors, Producers, Filmmakers, Writers, Cinematographers,
Technicians, Set Designers, Casting, Marketing, Distributors, P.R.,
Management, CPAs, Attorneys, Studio, Network and Cable TV executives,
Educational Institutions (University Libraries, Film Schools, Students,
Professors, Drama Depts., Chicano and Latino Studies Depts.), and
General-Audience Individuals who want to keep up with the hottest growing
sector of the entertainment industry: Latinos. Also, our readers include
movie buffs and stargazers!
Advertising on Latin Heat Online
Please
contact us for
information at ads@latinheat.com
Advertising in Latin Heat Magazine
|
AD Rates
4-Color |
|
|
|
|
|
Full
Page |
$2,595 |
$2,050 |
|
|
|
2/3
Page |
$2,195 |
$1,650 |
|
|
|
1/2
Page Horizontal |
$1,995 |
$1,450 |
|
|
1/2
Page Vertical |
$1,795 |
$1,350 |
|
|
|
1/3
Page / Square |
$1,595 |
$1,250 |
|
|
|
1/3
Page / Vertical |
$1,395 |
$1,150 |
|
|
|
1/6
Page Vertical |
$
995 |
$
650 |
|
|
|
1/6
Page Horizontal |
$
695 |
$
450 |
|
|
|
Cover Rates |
Placement |
Add |
|
|
|
|
Back
Cover |
$500 |
|
|
|
|
Inside Back Cover |
$350 |
|
|
|
|
Inside Front Cover |
$300 |
|
|
|
|
Opp.
page of inside front cover |
$450 |
|
|
|
|
|
|
|
|
|
Banner Rates |
12
3/4" x 3" (4-Color) |
|
|
|
|
Placement |
1X |
2X |
3X |
|
|
Front Wrap |
$1,500 |
$1,250 |
$1,200 |
|
|
Classifieds & Announcements |
|
Column inch is 1 3/4" wide or 10.6 picas) |
|
$48
per col. inch |
|
|
|
Payment is required before print date
unless credit application is approved. |
|
|
|
Agency Commission |
|
Standard 15% commission is allowed to recognized advertising agencies
with established credit on space, position, color and bleed charges,
provided that account is paid within 30 days of insertion date. No
commission is allowed on motion picture talent, non-profit and
memorial ads or mechanical charges. |
|
AD
SPECIFICATIONS |
|
Mechanical Requirements |
|
Description: |
Quarterly Entertainment Trade Publication |
|
Quantity Printed: |
10,000 |
|
Readership: |
30,000 exclusive targeted audience (3 X pass around) |
|
Pages: |
24
to 32 pages, Self-Cover |
|
Trim
Size: |
8-3/8" x 11" |
|
Bleed Size: |
8-1/2" x 11-1/8" |
|
Presswork: |
Printed Heat-set Web Offset |
|
Stock: |
100
lb. Gloss #5 Book |
|
Bindery: |
Saddle stitched and trimmed to 10-7/8" (add 1/8" all around for bleed) |
|
Rates Effective from 06/05 - 10/06 DIGITAL FILES PREFERRED |
|
Accepted on Zip disks or CDs. Ads must be created in QuarkXpress,
Adobe Illustrator or Photoshop. Files created in Pagemaker must be
submitted as EPS. File formats accepted : EPS & TIFFs. Detailed specs
provided on request
Make sure all color images, whether they be Photoshop images or
Illustrator, are converted to CMYK. Provide color key for color ads.
|
|
NEGATIVES |
|
Black & White Ads:
Black & White Negs: Must be right reading emulsion side down. Line
screen 133 or better. Color Ad Negs: Right reading emulsion side down.
133 line screen or better. Register marks should appear on each
corner, side and center of each film for 2 or more colors. Color Key
must be provided |
|
Color Material Film:
Negs must be right emulsion side down. Max 133 line screen. Register
marks should appear on each corner, and side and center of each film
for two or more colors. Color key must be included for all 4-C ads. |
|
AD
SPECS |
|
Unit |
Width |
Height |
Width |
Height |
|
|
(Inches) |
(Inches) |
(Picas) |
(Picas) |
|
Full
Page |
7
3/8" |
9
7/8" |
44p3 |
59p3 |
|
2/3
Vert. |
4
7/8" |
9
7/8" |
29p2 |
59p3 |
|
1/2
Horz. |
7
3/8" |
4
7/8" |
44p3 |
29p |
|
1/2
Vert. |
4
7/8" |
7
3/8" |
29p |
44p3 |
|
1/3
Vert. |
2
5/16" |
9
7/8" |
14p1 |
59p3 |
|
1/3
Horz. |
4
7/8" |
4
7/8" |
29p |
29p |
|
1/6
Vert. |
2
5/16" |
4
7/8" |
14p1 |
29p |
|
|
|
|
|
|
|
2005/06 EDITORIAL CALENDAR & CLOSING DATES |
|
(Subject to change without notice) |
|
Issue |
Space
Reservation |
Camera Rdy Art Due |
Special Focus |
|
Summer Issue
|
7/15/05 |
7/22/05 |
Independent Production Issue; Latino Prod. Company Directory; Comic
Superheroes; Nosotros Golden Eagle Awards |
|
Fall
Issue
|
9/23/04 |
9/29/05 |
Latin Grammys; TV Fall Season; Casting Roundtable |
|
|
|
|
|
|
Winter Issue
Spring Issue
Summer Issue |
12/09/05
03/10/06
06/12/06 |
12/16/05
03/17/06
06/19/06 |
Trailblazers ’06; Sundance Focus; NATPE
Women in Entertainment; Marketing to Latinos; Film Festivals;
Midseason Replacements
Summer Releases;
Animation issue; Comedy Issues; Upfront Report |
|
*Extra distribution at special events.
(subject to change without notice) LATINHEAT Allows you to target the
Imagemakers & Trendsetters of Hollywood as well as the trend
followers!
Newsstand Distribution
Tower Records nationwide; Encore Distribution.
Subscriptions: $19.95 (4 issues) • $35 2 Yrs. (6 Issues) • Newsstand
Issues: $4.95 • Back Issues: $5.00 |
|
For any feedback or questions
ads@latinheat.com |
|
videos
fotos
rss
