Latin Heat Covers Latinos in entertainment like no other trade publication. We focuses our content and product offerings on two primary target markets: the English dominant and bilingual/bicultural Latinos.
For the past two decades, corporations and market research firms have categorized U.S. Latinos into one category: Spanish speaking Latinos, when in fact there are two categories, the other being the English speaking U.S. Latino who was born in the U.S. or has grown up speaking, reading and consuming English language media. New Generation Latinos consists of 2nd generation and 3rd generation Latinos who prefer English language media and are between the ages of 18 – 34.
The $1.2 trillion Hispanic consumer market in the U.S. is larger than the entire economies of all but 13 countries in the world, according to a recent UGA Selig Center Multicultural Economy study.
Latin Heat continues to create media content with the intent of providing advertisers and sponsors with measurable results for their dollars.
Bel Hernandez, firstname.lastname@example.org
310.464.5290 Ext. 812
LATIN HEAT MEDIA KIT
Fernando Gomez, Fgomez@latinheat.com
New Business Development